BMW Group Global sales by model 1 half year 2012



We shall see in the next months what is going on. The first 2 months (March & April) after F30 launch were normal, while the sales dropped significantly in May (from 9k in April to 6.3k in May). Coincidently the MY2013 model has been announced officially in mid may by BMWNA, and I'm sure the dealers immediately stopped ordering MY2012 car for the inventories, and are now moving MY2012 models form their lots, and delivering the by-order cars only.

Also mind the 3er sales figures include touring, coupe, and cabrio sales - all those three models sharply down, so the F30 sedan has to show quite significant sales increase to contribute to total 3er sales increase. And with only 2 models being available (compared to complete E90 fleet), it's quite a task - especially since some local US markets mainly go for xDrive models, and completely ignoring RWD cars.

Design issues? I don't thinks so. If anything the issue are the "lines" (Sport, Modern, Luxury) which IMO do confuse a lot of customers, and dealers as well. I'm sure quite some customers get frustrated when want to combine some features / options / trims from different lines, but they aren't able to. The lines work fine in Europe, but I dare to say they may be an issue in US market.

The 3er deliveries in August & September 2011 were @ 8,775 & 9,289 unit, and if MY2013 is the issue for slow sales in May, June & July, then we should expect august & September sales to be at least on 2011 level, or even much higher. If they are not, then the issue is somewhere else, not in MY change (which I deeply believe it is).

But I'm 110% sure the car itself, its design and the price are not the issues. My bet then is on the lines & packages, where it may be the case the BMWNA marketing dept completely failed. It won't be the first time they misjudged the market completely, sending completely wrong signals & data to Munich. It's not a coincidence BMW send Ludwig Willisch (ex CEO of BMW M GmbH) to run BMWNA.

Mind the slow start of F10 sales as well when the car was launched.
True. F10 launched with numbers not much if any better than the E60 in U.S, all throughout its first year, and this year sales are soaring much higher. New BMW designs/cars/packages/whatever seem to be slow burners in the U.S, opposite of the Bangle era (popping smoke designs VS passive designs).
 
True. F10 launched with numbers not much if any better than the E60 in U.S, all throughout its first year, and this year sales are soaring much higher. New BMW designs/cars/packages/whatever seem to be slow burners in the U.S, opposite of the Bangle era (popping smoke designs VS passive designs).
Sorry K-A, just wondering why you think the 6er is overpriced, because in the UK, a 650i is 67K and a Jaguar XK V8 is 65K. Now for that (small) premium you get a a vastly superior interior, drivetrain, arguably looks, and a safer younger more efficient car? So whats your problem with its pricing??
 
I've checked the E90 sales figures just after the US launch (in May 2005).
So the first full sales month for E90 was June 2005 (first full month of F30 sales was March 2012).
Now we can compare next 5 months after a new Mk 3er Sedan launch.

3er US sales (all 3er models) ... F30 was launched in February 2012
March 2012 up +16.4% (9,897)
April 2012 up +20.8% (9,003)
May 2012 down -22.1% (6,321)
June 2012 down -26.4% (6,740)
July 2012 down -11.4% (7,653)

3er US sales (all 3er models) ... E90 was launched in May 2005
June 2012 flat -0.0% (9,582; among them ~6,500 units of E90 RWD)
July 2012 down -3.0% (8,561; among them ~6,200 units of E90 RWD)
August 2012 up +8.8% (9,159; among them ~7,200 units of E90 RWD)
September 2012 up +5.6% (8,693; among them ~6,500 units of E90 RWD)
October 2012 up +23% (10,719; among them ~8,800 units of E90: ~7,000 RWD & ~1,800 AWD).
 
Btw, here are some official BMW statements regarding the slow F30 sales in US:


Willisch has predicted that the brand will again finish No. 1 following the introduction of the redesigned 3 Series sedan. Sales of the compact car line fell 11 percent in July to 7,653. The automaker may see a sales boost later this year when it introduces the all-wheel-drive version.

Thechange to model year 2013 happened this summer and the German factories had both the changeover and summer shutdowns to deal with, so supply is really tight right now,” Kenn Sparks, a BMW spokesman, said yesterday in an e-mail. All-wheel-drive 3 Series cars are being made for sale starting in September, he said.
Willisch said that August will be “the tightest month as we complete the model year transition.”

The last time BMW had a year-over-year sales decline in the U.S. was in May 2010 when the company had limited availability of the 5 Series and X3 sport-utility vehicle before redesigned versions arrived at dealerships.

More: http://www.businessweek.com/news/20...-bmw-narrows-to-104-deliveries-in-u-dot-s-dot

So, August 3er sales will also be affected by slow supply of F30.
 
I dont know, i would assume BMW would be much more organised since this is the New 3 we talking about. the bread and butter line..could it be some worry from BMW thats why they making the statement.? i know here in SOuth Africa the new 3 is all over the place.
 
I own BMW AG shares and these 2 articles appeared next to BMW AG in my portfolio this morning.

Both articles suggest that BMW is overstating it Sales figures, one article refers to the US and the other to Europe. Does anybody (Eni?) know whether this is normal.

In June, 87,454 vehicles were registered to dealers and carmakers, rather than consumers, representing 29 percent of the market, according to data from German auto-dealer group ZDK. These so-called pre-registrations totaled 479,385 in the first half, an 11 percent jump from a year earlier. To get pre-registered vehicles off dealer lots, many are quickly sold as zero-mile used cars at discounts of more than 20 percent
http://www.bloomberg.com/news/2012-...es-in-germany-show-debt-crisis-contagion.html

BMW AG recently reported it sold 21,297 of its flagship-brand cars in the U.S. in July. But those numbers are not as straightforward as they appear. A special incentive for BMW dealers to acquire new vehicles in July as demonstration models raises questions about the accuracy of the company's reported U.S. sales last month. Hundreds of BMWs counted as sold in July remain in showroom inventories and are still advertised for sale as new cars, according to dealers. The company made a special offer to dealers on July 31. For one day only, the dealers would receive discounts of as much as $7,000 per 2012-model car as long as each vehicle was reported as sold that day.
http://online.wsj.com/article/SB10000872396390444042704577589511359646688.html
 
Nothing new.

BMW (and other carmakers as well) have been doing that for ages. At least in Europe. Especially when it comes to outgoing Mk & outgoing MY models. Since they can be sold as used demo cars rather than sitting on the lot beside new models for weeks, making an unfair competition. This method forces dealers to sell brand new Mk & new MY only, while old Mk & MY models are sold as used cars. Otherwise heavily discounted old Mks & MYs would steal sales from new ones.

The other possibility is that carmaker makes "special offer" for dealers so they can to pile up inventories for the transitional period between outgoing & forthcoming MY / Mk, since production is stopped or slowed down for a while in the meantime (to make a transition from old to new), and consequently supply is slow.

Making such one-day-only special offer on 31st of the month literally forces dealers to accept the offer, otherwise they can lose the allocations to the rival dealers. That's quite aggressive move by a carmaker, I guess.

While when it comes to the carmakers themselves - they don't care much who pays them. If it's either a dealer, or an individual customer. Every money transaction to the carmaker is counted as sales. Period.
 
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I posted this in another thread, and am genuinely curious as to WTH's up with BMW's numbers.

Sales are down 20% in August, the NEW 3 was outsold by the old C again (by about 300 units) AND is down 30% from last August's E90 who sold over 8,000, and MOST surprisingly....

the 5 had what could be considered its worst month in the history of the U.S 5-Series. A measly 1,688 units sold last month, down 60% from last years 4,000+. The E sold 4,515 last month. I've seriously never seen anything like that. Keep in mind that you can get into a 5-Series for UNDER $500 a month right now with even a very low residual. The E is still at $600 a month with a higher downpayment and residual.

The Lexus GS NEW bodystyle isn't doing much at all, and the A6 isn't a big "sales hit" in the U.S (though, now both are selling as much as or slightly more than the 5er for August)

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Massive MY change, summer vacations, summer shutdown / reduced production in most BMW plants.

European BMW August sales (especially in Germany) are also down by a huge margin.

It's obviously a shortage of supply since some MY changes were introduced in late July, and some are coming these days - early September. Almost all models were affected. MY 2013 cars are slowly hitting the dealer lots & the customers.

We should see some massive sales in Q4!
 
Massive MY change, summer vacations, summer shutdown / reduced production in most BMW plants.

European BMW August sales (especially in Germany) are also down by a huge margin.

It's obviously a shortage of supply since some MY changes were introduced in late July, and some are coming these days - early September. Almost all models were affected. MY 2013 cars are slowly hitting the dealer lots & the customers.

We should see some massive sales in Q4!

The 3er's underperformance from not only the much older W204 but namely from the last year of the E90 before it, is still head scratching, but okay, let's say the lack of 4Matic, production shortages, etc. could be partially a reason for that.

What explains a massive 4,000 unit decline from earlier months this year on the 5-Series? I mean, that looks more like a product who's production has been halted for months rather than some slowing at the lines? Where'd those 3,000-4,000 extra 5ers go? Did BMW slow lines down that much? And if so, wouldn't that be considered terrible business, not to mention whatever it is that they're doing that's made the F30's launch such a technical sales upset (massive decline from last years E90), thus far? Or is there a method to their madness? Seems aside from the E's production shortages in China as has been reported, etc., M-B is far more efficient at getting products in full scale out there quicker? Or is M-B overboard at the production lines?
 
World sales 2012:

40 Dodge RAM 178,451 40 86,014 44
41 Nissan Altima 173,904 62 103,804 34
42 Renault/Dacia Logan 173,594 36 81,158 48
43 BMW 3 Series 170,084 38 78,482 49
44 Suzuki Wagon R 169,646 47 98,928 37
45 Kia Sportage 169,402 53 82,935 46
46 Mazda3 168,953 48 88,693 42
47 Buick Excelle/Chevrolet Optra 166,060 51 83,938 45
48 Chevrolet Malibu 164,827 33 70,955 58
49 ChangAn Minibus 159,551 56 93,856 39
50 Kia Optima/K5 159,362 54 75,138 53
51 Suzuki Carry/Every 159,192 41 74,647 54
52 Chevrolet Aveo II/Sonic 153,822 43 87,874 43
53 Renault/Dacia Sandero 151,240 44 72,728 56
54 Ford Fusion (US) 151,019 55 69,819 59
55 Kia Forte/Cerato 150,289 63 74,127 55
56 Nissan Sentra/Pulsar/Tsuru 149,465 85 82,246 47
57 Wuling Hongguang 144,816 66 69,445 60
58 Peugeot 207 142,071 111 89,892 41
59 BMW 5 Series 140,031 64 64,521 63
60 Mercedes C Class 138,620 45 64,390 64
61 Chevrolet Spark II/Beat 138,230 67 75,439 52
62 Audi A4 137,366 58 63,051 66
63 Fiat Palio/Siena 135,421 42 61,596 67
64 Daihatsu Cuore/Mira 133,893 69 75,935 51
65 Renault Megane 131,437 49 n/a n/a
66 Fiat Uno 129,851 57 66,427 61
67 Audi A6 129,258 68 58,013 69
68 Renault/Dacia Duster 126,032 52 n/a n/a
69 Chevrolet Sail 123,142 84 66,252 62
70 Peugeot 405/Pars 122,692 82 72,557 57
71 Chevrolet Equinox 121,742 71 56,360 73
72 Toyota Prius c/Aqua 118,646 46 n/a n/a
73 VW Santana/Vista 112,913 50 45,524 99


I really dont see anything wrong with the new 3 series sales worldwide..i think they quite spectacular with a limited range of models/
 
I really dont see anything wrong with the new 3 series sales worldwide..i think they quite spectacular with a limited range of models
 
World sales 2012:
43 BMW 3 Series 170,084 38 78,482 49
60 Mercedes C Class 138,620 45 64,390 64
62 Audi A4 137,366 58 63,051 66

I really dont see anything wrong with the new 3 series sales worldwide..i think they quite spectacular with a limited range of models/

Bear in mind that BMW 3 series should be compared to A4 + A5 not just A4 and that the F30 3 series has just been launched.
 
^ And bear in mind 3er Touring wasn't available till July ... same case with 3er F30/31 xDrive models, M-sport models, low end models etc. which came out in July or right now in September.

Not to mention 3er sales in China starts right now - so the current YTD 3er global sales figures completely miss the Chinese market sales!!! The market where A4 (A4L) rocks!

And even without the Touring, with no AWD, with no low-end models, with no M-pack, and being completely absent from Chinese market .... 3er was still able to oversell A4 & C-class by a huge margin.

Quite an achievement IMHO.

Btw, expect 3er sales to EXPLODE in Q4 2012!
 
I'd say that the introduction of the 316i will help the sales quite a lot. At least in Greece, the 316i is BMW's best selling model!
 
And mind in Germany, and also in some other strong BMW EU markets Wagons are MUCH more popular than Sedans ... And that in some markets (like Switzerland & some Scandinavian markets etc) xDrive 3ers outsell RWD models.

So, in some markets the real 3er sales are still to begin with Touring & xDrive being available ... incl. in China where 3er will be sold in locally produced LWB version only.

Beside 3er also 1er will get quite a sales boost due to xDrive availability, M-pack, low-end models like 114i & 114d & especially due to launch of F21 3dr hatch. 6er sales will jump due to 6er GC, yet more important is the X1 - with LCI sales having just started: also in USA & China, where X1 will be locally produced. And there is also the RWD X3 sDrive18d ... and in Europe much anticipated 520d GT. And of course: 7er just got an LCI.

Q4 2012 is expected be very joyful @ BMW.
 
5-series is the best selling model in Sweden currently but I see more and more F30's in the streets. Just a matter of time before its the best selling BMW.
 

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