True. F10 launched with numbers not much if any better than the E60 in U.S, all throughout its first year, and this year sales are soaring much higher. New BMW designs/cars/packages/whatever seem to be slow burners in the U.S, opposite of the Bangle era (popping smoke designs VS passive designs).We shall see in the next months what is going on. The first 2 months (March & April) after F30 launch were normal, while the sales dropped significantly in May (from 9k in April to 6.3k in May). Coincidently the MY2013 model has been announced officially in mid may by BMWNA, and I'm sure the dealers immediately stopped ordering MY2012 car for the inventories, and are now moving MY2012 models form their lots, and delivering the by-order cars only.
Also mind the 3er sales figures include touring, coupe, and cabrio sales - all those three models sharply down, so the F30 sedan has to show quite significant sales increase to contribute to total 3er sales increase. And with only 2 models being available (compared to complete E90 fleet), it's quite a task - especially since some local US markets mainly go for xDrive models, and completely ignoring RWD cars.
Design issues? I don't thinks so. If anything the issue are the "lines" (Sport, Modern, Luxury) which IMO do confuse a lot of customers, and dealers as well. I'm sure quite some customers get frustrated when want to combine some features / options / trims from different lines, but they aren't able to. The lines work fine in Europe, but I dare to say they may be an issue in US market.
The 3er deliveries in August & September 2011 were @ 8,775 & 9,289 unit, and if MY2013 is the issue for slow sales in May, June & July, then we should expect august & September sales to be at least on 2011 level, or even much higher. If they are not, then the issue is somewhere else, not in MY change (which I deeply believe it is).
But I'm 110% sure the car itself, its design and the price are not the issues. My bet then is on the lines & packages, where it may be the case the BMWNA marketing dept completely failed. It won't be the first time they misjudged the market completely, sending completely wrong signals & data to Munich. It's not a coincidence BMW send Ludwig Willisch (ex CEO of BMW M GmbH) to run BMWNA.
Mind the slow start of F10 sales as well when the car was launched.
Sorry K-A, just wondering why you think the 6er is overpriced, because in the UK, a 650i is 67K and a Jaguar XK V8 is 65K. Now for that (small) premium you get a a vastly superior interior, drivetrain, arguably looks, and a safer younger more efficient car? So whats your problem with its pricing??True. F10 launched with numbers not much if any better than the E60 in U.S, all throughout its first year, and this year sales are soaring much higher. New BMW designs/cars/packages/whatever seem to be slow burners in the U.S, opposite of the Bangle era (popping smoke designs VS passive designs).
Willisch has predicted that the brand will again finish No. 1 following the introduction of the redesigned 3 Series sedan. Sales of the compact car line fell 11 percent in July to 7,653. The automaker may see a sales boost later this year when it introduces the all-wheel-drive version.
The “change to model year 2013 happened this summer and the German factories had both the changeover and summer shutdowns to deal with, so supply is really tight right now,” Kenn Sparks, a BMW spokesman, said yesterday in an e-mail. All-wheel-drive 3 Series cars are being made for sale starting in September, he said.
Willisch said that August will be “the tightest month as we complete the model year transition.”
The last time BMW had a year-over-year sales decline in the U.S. was in May 2010 when the company had limited availability of the 5 Series and X3 sport-utility vehicle before redesigned versions arrived at dealerships.
Massive MY change, summer vacations, summer shutdown / reduced production in most BMW plants.
European BMW August sales (especially in Germany) are also down by a huge margin.
It's obviously a shortage of supply since some MY changes were introduced in late July, and some are coming these days - early September. Almost all models were affected. MY 2013 cars are slowly hitting the dealer lots & the customers.
We should see some massive sales in Q4!
World sales 2012:
43 BMW 3 Series 170,084 38 78,482 49
60 Mercedes C Class 138,620 45 64,390 64
62 Audi A4 137,366 58 63,051 66
I really dont see anything wrong with the new 3 series sales worldwide..i think they quite spectacular with a limited range of models/
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