i3 BMW explains the concept behind the i3 with a short video

[Giannis]

[youtube]

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The man starring in the above video, undeniably fits perfectly with the Concept i3, BMW's feature urban electric vehicle. The battery status and the satellite navigation are controlled with the owner's smartphone, under the sound of Beth Ditto's Perfect World. Compact in dimensions while stunning in looks, the i3 fits perfectly in any urban environment.

Most of the hardcore BMW fans, most automotive enthusiasts actually, have a hard time understanding and accepting the BMWi line-up of electric and hybrid-electric cars, since they are exactly the opposite of what we are used to see coming from Munich. Yet, the fact that all i vehicles will come with a CFRP monocoque chassis, with BMW actually making a profit, means that BMWi will be quite exciting. Until more details are published, the above video explains the lifestyle aspect of the i3 quite nicely.

Source: [YouTube]

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