Hot! BMW AG: What's Next

[AbsoluteUnit]

Then we could say the same for Mercedes when they count 43 models as “real AMG”
Those ones are directly comparable to the M Perfomance models. I don’t get the point you’re trying to make.

I mean yeah. Its all just a branding exercise.

 

[Uygar]

The 43 model had a true AMG engine, but the rest weren't much different from the standard series. BMW is no different. BMW paved the way, then Mercedes built the wall.

So it comes to the exact same thing. There was nothing wrong or “ridiculous” with BMW counting them as M sales.

 

[Esp5]

It was Audi with the S models, that paved the way

Since you bring it up, for informational purposes, Audi Sport delivered around 36,000 high-performance vehicles (–13 percent) to customers in 2025.

According to Gemini:
*Audi Sport includes the RS range (the most extreme, such as RS 3, RS 6, RS Q8) and S range (such as S3, SQ5), which are sporty versions of the regular models.

If includes both lines, it sounds like very little.

 

[KiwiRob]

Since you bring it up, for informational purposes, Audi Sport delivered around 36,000 high-performance vehicles (–13 percent) to customers in 2025.

According to Gemini:
*Audi Sport includes the RS range (the most extreme, such as RS 3, RS 6, RS Q8) and S range (such as S3, SQ5), which are sporty versions of the regular models.

If includes both lines, it sounds like very little.

Are you sure that's not just Germany, for the entire world it appears very lite.

 

[Esp5]

Are you sure that's not just Germany, for the entire world it appears very lite.

This is in the report regarding global sales; the only possibility is that somehow only RS models are included and the S models not?

Audi delivers 1.6 million vehicles in 2025 as strong fourth quarter ends challenging year

Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a decline of approximately 3 percent to the previous year. However, deliveries rose year over year in every month starting in September, signaling an upward trend. The order books support the trend: last year, orders...

www.audi-mediacenter.com

Audi Thread 'Audi delivers 1.6 million vehicles in 2025 as strong fourth quarter ends challenging year'

Jan 14, 2026

Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a decline of approximately 3 percent to the previous year. However, deliveries rose year over year in every month starting in September, signaling an upward trend. The order books support the trend: last year, orders increased over 13 percent compared with 2024, orders for electric models jumped around 58 percent. Deliveries of all-electric models reached a record of over 223,000 units in 2025, approximately 36 percent.

• Record deliveries for electric vehicles: increase of approximately 36...

• GCF
• audi
• Replies: 0
• Forum: Newsroom

 

[SCOTT27]

Is in the report regarding global sales; the only possibility is that somehow only RS models are included and the S models not?

They only have the RS3 and RSQ8 and then the R/S E-Tron. All others are now out of production.

 

[AbsoluteUnit]

They only have the RS3 and RSQ8 and then the R/S E-Tron. All others are now out of production.

Wait? Not even the S3?

 

[SCOTT27]

Wait? Not even the S3?

RS models.

 

[Rolf]

This illustrates that BMW, together with the other German brands, needs to work on improving the safe use of controls in their vehicles (ergonomics etc.) without putting every single activation in the screen.

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[Centurion]

It's environmentally wasteful. If features are deeply burried in menus or as complex to access as the registry in Windows Vista, then owners won't end up using the features.

 

[SKY]

This illustrates that BMW, together with the other German brands, needs to work on improving the safe use of controls in their vehicles (ergonomics etc.) without putting every single activation in the screen.

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How is this even possible? This was operated by a button on the steering wheel, not even a button on the dash. What's the excuse here?

 

[Swissbob]

This illustrates that BMW, together with the other German brands, needs to work on improving the safe use of controls in their vehicles (ergonomics etc.) without putting every single activation in the screen.

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I thought the Mercedes Benz were not perfect, but that’s a disaster IMHO.

 

[manuelf]

It was Audi with the S models, that paved the way

I'm not 100% sure, but wasn't it the opposite with Audi? I mean, they startet with the S models 1st as a clear step up from the regular models. Then later came the RS models as an even more extreme variant. F.I. the S2 came around 1990, while the RS2 showed up 3+ years later. So, there was no watering down approach in case of Audi?

 

[klier]

F.I. the S2 came around 1990, while the RS2 showed up 3+ years later. So, there was no watering down approach in case of Audi?

Yeah in that particular case. But overall Audi began with having an S4 and RS4 together.

 

[Jonathan19]

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[SNB]

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Is this the final unveiling or more teasing?

 

[Jonathan19]

Is this the final unveiling or more teasing?

Will be another teasing i guess.

 

[manuelf]

Yeah in that particular case. But overall Audi began with having an S4 and RS4 together.

Nope. First S4 came 1991. First RS4 came 1999.

 

[klier]

Sure but which came first is not entirely the point

 

[SCOTT27]

Is this the final unveiling or more teasing?

Shits getting real.