Hot! BMW AG: What's Next

[Gor134]

G45 sales are perfect

Not in the US, BMWs was already pushing major finance specials and incentives 3-4 months after launch.

 

[Esp5]

Not in the US, BMWs was already pushing major finance specials and incentives 3-4 months after launch.

• X3 Performance USA: "Despite the transition to the new G45 generation, X3 sales rose by 37% in Q3 2025, reaching 20,980 units."

 

[Swissbob]

Not in the US, BMWs was already pushing major finance specials and incentives 3-4 months after launch.

I am not surprised, the interior is really cheap compared to the predecessor.

 

[Esp5]

I am not surprised, the interior is really cheap compared to the predecessor.

I don't think you saw what I just posted; this is the reality, and the information is available.

• X3 Performance USA: Despite the transition to the new G45 generation, X3 sales rose by 37% in Q3 2025, reaching 20,980 units.

 

[Gor134]

I don't think you saw what I just posted; this is the reality, and the information is available.

• X3 Performance USA: Despite the transition to the new G45 generation, X3 sales rose by 37% in Q3 2025, reaching 20,980 units.

Yes sales increase when payments are cheap like Hondas and Toyotas.

We sold a bunch of Q6s and A6 e-Trons during July-September because they were $400-500 payments with how much incentives and discounts they had. Artificially inflates sales figures.

 

[leylandi]

G45 sales are perfect; it's just that the previous X4 and iX3 models were discontinued. It's as simple as that; they're no longer included in the figures, which is why they're lower. This was already explained at the time, so try again.

Look at the sales figures for the first full year of the previous model and then comment on them. You'll see that it's not a perfect situation. You've included US sales data. Sales would normally drop since it's the last year of the previous generation. An increase is natural when the next generation is launched. For a realistic perspective, look at the sales figures for the first year of both generations, because they generate the most sales in their first full year.

The previous generation sold 316,000 units in its first full year. And that doesn't include the X4. The current model includes X4 sales. X4 production ended in the third quarter of this year. So it should have a significant share of the sales.

Regarding the G60, you can't establish parameters for the entire first year based on figures from only the first nine months and make up the rest. At least wait until the end of the year; sales always increase towards the end.

G60 sales will not increase in the last quarter because the touring version offered in Europe was launched in the spring of 2024. Therefore, the most significant increase should have occurred in the last quarter of 2024. A flat trend, not a significant increase, should be expected in the last quarter of this year. Reaching the 382,000 figure achieved by the G30 by the end of the year is a pipe dream; at most, sales will be around 300,000.

The only valid and relevant comparison for the G60 is the E-Class sales under the same conditions and using only official figures directly from Mercedes-Benz to understand the current market conditions. Do the same with the S-Class vs. the 7 Series, but for 2024 and YTD 2025; you'll be surprised.

I've shown that the E-Class sedan sold more in 2024. The majority of sales are in Europe, China, and the US. The sales data here is shared through official channels. If you add these up, you'll get a more realistic result. The official sales figures you're insisting on won't be significantly different from these.

I shared the 7 Series sales figures on the previous page. We discussed this before, dalab! When I said G70 sales were lower than the previous generation, you said you wanted to see the data for the first full year, but the result hasn't changed. It's selling about half as much as the S-Class. Seeing the 2024 and 2025 data won't change anything.

It has become a constant that as soon as Mercedes Benz launches an ugly model (the last three GLA and GLB are ugly and the GLC is barely "acceptable"), some Mercedes followers come to vent their anger against BMW. We understand the frustration it causes, but BMW is not to blame for what Gordon does or Ola approves.

Typical Dalab nonsense. Actually, it's best not to answer you.

 

[Uygar]

G45 looks really sick in real life actually, especially at night with all the lights on.
I haven’t seen many of them here though, maybe 2 or 3 times max. Main reason being the price (because of the ridiculous tax rate).
Previous generation X3 wasn’t that popular either. It’s always the X1. Those are basically everywhere here in Turkey, and for a good reason.

 

[Centurion]

G45 looks really sick in real life actually, especially at night with all the lights on.
I haven’t seen many of them here though, maybe 2 or 3 times max. Main reason being the price (because of the ridiculous tax rate).
Previous generation X3 wasn’t that popular either. It’s always the X1. Those are basically everywhere here in Turkey, and for a good reason.

The X1 had FWD options. This made it cheaper than the X3 which is important in developing markets where consumers are price sensetive or taxes are greater for big displacement engines.

 

[Uygar]

The X1 had FWD options. This made it cheaper than the X3 which is important in developing markets where consumers are price sensetive or taxes are greater for big displacement engines.

Exactly. People that don’t have price limitations already choose the upper models without caring about how much it costs.

 

[Esp5]

because they generate the most sales in their first full year.

The X3 only finished arriving in several markets in February or March of 2025; there is a difference even if you don't want to consider it.

X4 production ended in the third quarter of this year.

It began to be discontinued as soon as the G45 came out; few people buy a model that becomes obsolete compared to its sibling.

sales data here is shared through official channels.

Okay, so what's the source? Provide the link to the official Mercedes-Benz website then, or wait, you're not talking about "Car Industry Analysis"? Official channel... lol. Mercedes isn't providing detailed information, and you know it.

Seeing the 2024 and 2025 data won't change anything. (7 vs S)

Mercedes reduced the S-Class shifts from 3 to 1, while sales of the 7-Class have remained constant, so it's valid that sales will be much more even in 2024 and 2025. You only post what suits you.

I don't know why you're doing this. BMW sales are growing while Mercedes sales are plummeting (and that's official) The difference this year will be around 300,000 more cars for BMW versus Mercedes, so explain that. It's better to just leave it at that.

 

[Centurion]

Exactly. People that don’t have price limitations already choose the upper models without caring about how much it costs.

I had a G01 X3. Once when it was in for service I had an F48 X1 as a loaner. Both had pretty much identical interior room and boot. The most notable difference was how the X3 handled pit holes and bumps. It did so smoothly whilst the X1 produced thuds and audible suspension clonking.

The X1 is best if you buy the entry level trims. If you add many options or choose top engines, the X3 is vetter value and has certain options that the X1 does not. Other than that, if you are not a car enthusiast, the X1 is good.

 

[Titot]

G45 looks really sick in real life actually, especially at night with all the lights on.

I do think the rear end/rear fascia of the G45 is the best part for this X3 when I see it in person. A decent combination between the sexy and muscular vibes. Especially with the M50 quad exhaust pipes.

 

[SCOTT27]

We're reading more nonsense from Leylandi, the Mercedes troll.

It's not even the first full year for the G45, and the list includes the X4 and G03 iX3, which are no longer in production or sales.

They would be much better off focusing on Mercedes' declining sales, and would be getting their money's worth.

Sedans are now in decline, 7 Series customers are also turning to the X7. The W223 is also losing sales compared to previous years.

Mercedes' third-quarter sales fell by 12%, but Leylandi is conducting a perception operation by focusing on the sales figures of a few models for BMW, which increased its group sales by 8.8%

It is noted that 7 customers migrated to the X7 when it launched in 2018. Expect the same when the next X7 comes on line next year, along with a PHEV and Electric iX7 like the 7/i7. The choice becomes greater.

 

[SCOTT27]

I do think the rear end/rear fascia of the G45 is the best part for this X3 when I see it in person. A decent combination between the sexy and muscular vibes. Especially with the M50 quad exhaust pipes.

The rear end is a flashback to the T shaped rear lights of the E83 first generation SAV.

 

[leylandi]

The X3 only finished arriving in several markets in February or March of 2025; there is a difference even if you don't want to consider it.

It began to be discontinued as soon as the G45 came out; few people buy a model that becomes obsolete compared to its sibling.

Okay, so what's the source? Provide the link to the official Mercedes-Benz website then, or wait, you're not talking about "Car Industry Analysis"? Official channel... lol. Mercedes isn't providing detailed information, and you know it.

Mercedes reduced the S-Class shifts from 3 to 1, while sales of the 7-Class have remained constant, so it's valid that sales will be much more even in 2024 and 2025. You only post what suits you.

I don't know why you're doing this. BMW sales are growing while Mercedes sales are plummeting (and that's official) The difference this year will be around 300,000 more cars for BMW versus Mercedes, so explain that. It's better to just leave it at that.

I'm sick of your nonsense. It's shameful that you came back and can still argue even after they kicked you out. IGNORE.

 

[Esp5]

I'm sick of your nonsense. It's shameful that you came back and can still argue even after they kicked you out. IGNORE.

You bore me with the same argument, accept it and get over it. When you can't answer, it's better to ignore it, right?

 

[SKY]

Jeez, how boring is reading the same saber clashes between BMW cheerleaders and BMW haters. Do you really care that much how an SUV is selling? Does anyone besides BMW shareholders really care about this sh!t?

 

[Esp5]

Jeez, how boring is reading the same saber clashes between BMW cheerleaders and BMW haters. Do you really care that much how an SUV is selling? Does anyone besides BMW shareholders really care about this sh!t?

It's published in all the automotive specialist publications and some others, so it's sure to be of interest. I think it indicates whether the path brands are taking with their products is the right one; without good sales, brands disappear or sometimes run into trouble.