Hot! BMW AG: What's Next


Yes, but one has to admit that this journey did not involve highways. I don’t think it would have made it that far on a single charge. Furthermore, the video does not mention how long did it take to reach Munich. With a conventional ICE car, around 9-10 would have been sufficient for the distance.
 
Why the BMW XM Struggled — And What a New XM Would Need to Succeed

It was a total miss for the brand. Even though few people liked the super controversial design (including myself), it just felt like an X8 M, rather than a truly special M vehicle. Interior wasn’t that special either.
If it was some sort of a sports car, everything would’ve been different. So doing a new generation would be such a dumb move.
 
Yes, but one has to admit that this journey did not involve highways. I don’t think it would have made it that far on a single charge. Furthermore, the video does not mention how long did it take to reach Munich. With a conventional ICE car, around 9-10 would have been sufficient for the distance.

Nobody is pretending it's realistic. They didn't attempt to hide the way they were driving. It was a promo for the iX3 which conveniently combines driving from the factory in Hungary to Munich with a nice "round" number of 1,000km.

Personally, it highlights how far EVs have come. It was only 3-years ago that Mercedes-Benz were promotoing breaking 1,000km on one charge...and that was a one-off, aerodynamically designed concept car, the Vision EQXX. BMW have done it using a regular, moderately-priced, SUV.

 
Must be a thing in China.

And we may be seeing more of it here in the EU/UK markets as well. However, IMHO it is a bridge technology that will eventually become superfluous in infrastructurally well developed, network dense markets as dedicated BEV technology moves forwards. Not to mention the technical complexities involved and the costs that will be incurred.
 
Production of the BMW Z4 will come to an end in March 2026.

 

BMW

Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)

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