HighestOfHigh
Cornering Kingpin
Commercials
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Movie Trailers
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Movie Trailers
Movies Best Commercials and Movie Trailers of 2011 Super Bowl
- Thread starter HighestOfHigh
- Start date
Shining Star
Chicane Challenger
Loved both of VW's ads, of course MB's were nice and Audi's was hilarious. Best ad of the night for me goes to Chrysler (Imported from Detroit).
donkeykong
Track Technician
Could'nt agree more.
Beemer B773ER
Tire Trailblazer
I agree, most ads weren't all that engaging. The vast majority of ads were so hell-bent on being comical, only a handful of ads actually stood-out.
As Shining Star stated, the Chrysler ad about Detroit was rather captivating and engaging...just not sure why they didn't use the new 300C instead of the 200, because the 300C is befitting of such a well-constructed advertisement.
The Mercedes 'family' ad was classic Mercedes...focusing on heritage and progress.
I didn't watch every single minute of the broadcast, but how many different ads did BMW present? Of course the 'American made' X3 ad, and I also saw the 'Ch-Ch-Change' 3er diesel ad...was there any others?
Also, did Toyota throw in an ad? I don't recall it....and it would be a glaring omission since all the other key car brands had something to show.
BTW... damn that Kia Optima looked good! Woo-wee.. should be Ki-yeah!
As Shining Star stated, the Chrysler ad about Detroit was rather captivating and engaging...just not sure why they didn't use the new 300C instead of the 200, because the 300C is befitting of such a well-constructed advertisement.
The Mercedes 'family' ad was classic Mercedes...focusing on heritage and progress.
I didn't watch every single minute of the broadcast, but how many different ads did BMW present? Of course the 'American made' X3 ad, and I also saw the 'Ch-Ch-Change' 3er diesel ad...was there any others?
Also, did Toyota throw in an ad? I don't recall it....and it would be a glaring omission since all the other key car brands had something to show.
BTW... damn that Kia Optima looked good! Woo-wee.. should be Ki-yeah!
Shining Star
Chicane Challenger
The Kia ad was crazy; but the car does look really nice. Hyundai/Kia have come a long way...
Sunny
Premium
Yea, I don't know why all of them are hell bent on being comical, it is almost stupid - like the ad agencies have a funny pre canned idea and then just plug whatever product in. Like the Bridgestone "reply all" ad, wtf does it have to do with tires?
HighestOfHigh
Cornering Kingpin
Man that commercial was funny and anyone who has been in that situation knows what the guy is going through.
Most of the time the commercials really focus on the extreme and making you laugh. Sometimes it really doesn't fit the product itself, but it's memorable and that is what they want to accomplish.
NarutoRamen
Kraftwagen König
Honestly, the AUDI one was the dumbest one by far. Seriously.
Beemer B773ER
Tire Trailblazer
I agree. I guess we were the small portion of sober viewers. The ad agencies must know that the vast majority of viewers are noticeably intoxicated, and therefore would find these comical ads very humorous.
....but... then HoH stated this:
The problem with that is... the ads are memorable for only a short period of time, as viewers drink more..and more.......and more.......aaannnddd more.....and therefore end up not being able to recall the ads.
Even though I despise stupid ads which have next to nothing to do with the product (beer companies!), I can understand that the 'wtf was that?' effect on viewers can make the ad stand-out and somehow end up in the back of ours minds....BUT... when every single ad...one after the other is being comical and stupid, the ads are not standing-out of having that 'wtf' effect, but rather they're all drowning each other out, thereby making the honest & message-focused ad a rare and memorable gem.
HighestOfHigh
Cornering Kingpin
Beemer B773ER
Tire Trailblazer
In short.. it's the biggest one-day sporting event in the world, and therefore with such a large number of tv viewers, the advertisements featured during the game are BIG MONEY, and a great deal of hype always surrounds the ads.
Sunny
Premium
Yes, it is NFL (National Football League) championship game held every year. It is also the most watched TV event in the US, making it a big attraction for advertisers. I think the TV viewer ship was an estimated 111 million this year. And the going rate for 30 sec ad spot was $3million this year. So usually companies bust out their latest and greatest ad campaigns during Superbowl making the ads themselves a big attraction.
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