Actually the question being asked by M is "What would you like?" Less Weight? or All Wheel Drive? You cannot have both...
It is true that they are looking at accomodating AWD for the M5 but it is not going to happen overnight. AWD was also looked at for the E60 and that did not happen.
What is M doing? they are adapting to the changes that are occurring in the market. There was demand for M SAV's so we satisfied the demand and opened up new markets in the process for M - The cars are both huge sellers and we will be sticking with them because they are profitable.
In China M for example is identified as a Youthful brand we have a high customer base of below 30 years old buying our products .
Our new marketing campaign for M in China.
BMW M
M5 etc use the platform matrix for the 5,6,7, RR Ghost , the next generation will use a more cost effective modular structure like the forthcoming F20 1er and F30 3er. As of lightweight we are getting there and we are progressing. The M3 Lightweight Sedan is between the regular M3 and the GTS in Power but with the sedan it showcases the progress that has happened since the M3 GTS especially in Material technology.
M3 GTS and M3 Lightweight Sedan are symbols of progress within the M Division and there will be further progress to show that BMW M are taking lightweight seriously .
The non-production Concept which will be a result of when BMWi joins BMW M. Not for products but synergies and lightweight technology expertise and material sharing in the not-so-far-away future.
For example a lot of forthcoming vehicles use lightweight materials for body panels while major components are fabricated using lighter metals.
BMW M will be the first manufacturer to virtually show you what the future of performance will be. And in this day and age Performance now has it's limits so BMWM are developing the solutions that will maintain BMW's overall leadership.
If you compare BMW to the competition in terms of c 02 goals in certain markets. VAG are languishing behind , Bugatti is at the last of the list Ferrari are leaps ahead of Lamborghini. They seem happy to pay the fines , BMW are not in a position to do that.
If things we read here were all true, we would have seen a tri-turbo diesel debuting with the X5 LCI, a V10 TT M5, inverted kidneys on the X3, KERS on the M5 (not confirmed but any of the previews talk about it). And so so on.
As I explain several times before the auto industry is an ever changing environment decisions are made , ideas considered , some green-lit , some discarded. Remember in some way or another I am time traveller I tell you what is happening now which is my description of the coming future.
Although I am not at BMW currently (I am with another division of BMW)
I see what is ahead , what is launched recently I have seen a couple of years back and reported on it.
I dont linger on one project because I simply do not have the time to go back and forth and have to focus on each assignment.
I will also tell you that some of the above is going to happen but you have to have patience.
We have just launched our entry level Efficient Dynamics Engine range comprising of 3/4 and 6 Cylinders we are now advancing on our next engine range of 6/8/10/12 Cylinders comprising both Petrol , diesel and hybrid.
You have to have patience because you will see upturned kidney grilles and a 50d in upper segment cars.