Hot! Audi: What's Next?

[Design FIRST]

Whats the new A4 etron thing, can someone pls bring me up to date? I thought the A4 is done for good

The upcoming A4 etron will reportedly be the first Audi 4 door (meaning sedan or Sportback + Avant derivative) that will feature the new Massimo Frascella supervised "Radical Next/Radical Simplicity" exterior and "Shy Tech" interior design signatures previewed on the Concept C. It's battery-electric architecture is being co-developed with Rivian. Word has it that it will be officially presented, barring snafus, in series production form sometime during the second half of 2027 for the 2028 MY.

There may be a certain degree of accuracy in the rendering below. It is the work of reknown designer and illustrator Christian Schulte who appears to be "Die Stimme"s resident illustrator:

 

[Ozy]

The upcoming A4 etron will reportedly be the first Audi 4 door (meaning sedan or Sportback + Avant derivative) that will feature the new Massimo Frascella supervised "Radical Next/Radical Simplicity" exterior and "Shy Tech" interior design signatures previewed on the Concept C. It's battery-electric architecture is being co-developed with Rivian. Word has it that it will be officially presented, barring snafus, in series production form sometime during the second half of 2027 for the 2028 MY.

There may be a certain degree of accuracy in the rendering below. It is the work of reknown designer and illustrator Christian Schulte who appears to be "Die Stimme"s resident illustrator:

Thanks for the details. While the Concept C looks amazing for that shape, and these renders remained true to it, they also very well show how weird it is on a small sedan/wagon. I’m curious what will they bring out from it, its certainly unique, but so far not so much desirable.

 

[Shellshock]

What a shame that the Q7 and Q9 share the same headlights and taillights as the Audi Q3…. Very sad

Better than the huge ones from just announced Gls
Slim vs thick

 

[CrunchSlaughtered]

I can't stand this grill. The rest looks good but there is too much Alfa 159 in it (which is a good thing from estetical point of view, but it is a rip off)

 

[Design FIRST]

The Concept C's "vertically accentuated" front sensor shield is certainly polarizing. My suspicion is that Audi will be presenting somewhat flatter, somewhat wider derivatives as well.

 

[Esp5]

The Concept C's "vertically accentuated" front sensor shield is certainly polarizing. My suspicion is that Audi will be presenting somewhat flatter, somewhat wider derivatives as well.

I estimate that only the size will change to fit the size of the car model it will be incorporated into, but the latent verticality will remain; that is the essence of this philosophy.

 

[SKY]

The upcoming A4 etron will reportedly be the first Audi 4 door (meaning sedan or Sportback + Avant derivative) that will feature the new Massimo Frascella supervised "Radical Next/Radical Simplicity" exterior and "Shy Tech" interior design signatures previewed on the Concept C. It's battery-electric architecture is being co-developed with Rivian. Word has it that it will be officially presented, barring snafus, in series production form sometime during the second half of 2027 for the 2028 MY.

There may be a certain degree of accuracy in the rendering below. It is the work of reknown designer and illustrator Christian Schulte who appears to be "Die Stimme"s resident illustrator:

Mega meh!

 

[Design FIRST]

Mega meh!

I think...no...I HOPE that in view of increasingly resounding "MEH !"'s over the course of the past several years, Audi AG will have realized that "warmed-up, oversculpted leftovers" will not at all suffice. I choose to be cautiously optimistic that Audi AG will tread the resurrected Bauhaus route with determined acumen and focus.

 

[Gor134]

https://www.tmdn.org/tmview/#/tmview/detail/EM500000019332979

RS Q5 incoming. Wonder if Audi got approval from Porsche for this just before Porsche changed their mind and greenlit a new ICE Macan successor haha.

 

[klier]

Mega meh!

Because you're being served AI slop once more.

Please enjoy.

 

[Rolf]

It's going to be bold for Audi and this is what they need. It will certainly raise a few eyebrows and will get conversation going by been a little controversial but it's better than their current boring design language and will give BMW Neue Klasse models a good fight.