Audi TT Moment 2.0 Concept

[Design FIRST]

Does this new minimal design philosophy mean that Sphere concepts / or that specific design themes are scrapped? Or were they also using the same design language with this current TT concept?
Cause all of the current Audi’s got softer designs now, following the release of Sphere Trio. I assume this is a completely different era of design for Audi.

I'm guessing that Audi will be entering a completely new design era under Massimo Fraschella's supervision as well as that being a clear objective of CEO Gernot Döllner. An era that decisively bids farewell to that supervised by Marc Lichte and Markus Duesmann. While some Lichte era designs, such as the B10 and C9 RS cars as well as the RS6 etrons, remain in the soon incoming product pipeline, I can easily envision new product presentations from MY 2028 onwards being vehicles penned by the new Fraschella team. What this actually means for a possible A8 successor, no idea. We could see a vehicle similar to the Grandsphere concept for the MY 2027 model year. Or...the vehicle replacing the A8 could have some distinct similarities with the extremely minimalistically penned, razor sharp new electric Jaguar GT sedan and appear no earlier than MY 2030, with the Grandsphere influenced project binned. Audi is in dire need of sweeping reform in terms of design and quality.

 

[klugscheisser87]

Does this new minimal design philosophy mean that Sphere concepts / or that specific design themes are scrapped? Or were they also using the same design language with this current TT concept?
Cause all of the current Audi’s got softer designs now, following the release of Sphere Trio. I assume this is a completely different era of design for Audi.

I even think it should be scrapped ASAP.
The Grandsphere was too weak to make it into a handsome proportioned production car IMO.
It’s a good recipe to end up like the EQS vs concept.
They should put all the effort to use the TT Moment 2.0 as a strict new roadmap and to heal from the current lineup.

 

[SKY]

I see ideas of the Grandsphere concepts in the current Audis. the A8-esque concept front end is somehow translated into the new A5 front. The cabrio concept front end seems to be translated to the new Q7 front end.

 

[Uygar]

I even think it should be scrapped ASAP.
The Grandsphere was too weak to make it into a handsome proportioned production car IMO.
It’s a good recipe to end up like the EQS vs concept.
They should put all the effort to use the TT Moment 2.0 as a strict new roadmap and to heal from the current lineup.

They look so mediocre. The other day I saw the new A5 on the road and it just looked horrible. It was also a base spec, so that might also be the reason, but still.
New A6 sedan also looks so weird. I was watching the Autogefühl’s video and I thought to myself, “damn, this looks so bad compared to the C8”.
The interiors are also so ugly, with all that passenger screen bullsh*t and black plastic Audi logos. Overall, such a shame for the brand. They need to incorporate this new TT design into the upcoming models, or maybe to the facelifts.

 

[Tuffode]

A5, A6, Q3, Q5, and upcoming Q7, Q9, and A2 replacement will all have this old design language. What other models will even be left to refresh at this point? Glad we got a new designer with good taste but wish we got him a bit earlier.

 

[SKY]

A5, A6, Q3, Q5, and upcoming Q7, Q9, and A2 replacement will all have this old design language. What other models will even be left to refresh at this point? Glad we got a new designer with good taste but wish we got him a bit earlier.

I believe the last one will be the A4 EV.

 

[Design FIRST]

Looking at a bold, new Audi World through rose-colored glasses, I would suggest that Audi retires all current vehicle offerings as very soon as possible and gets cracking on Fraschella team designed, heavily Concept C influenced new vehicles. Certainly an epic feat at hand. But Audi AG, IMHO, needs to introduce a clear, bold, brand new design signature without the slightest element of haste. And my take is that the Fraschella route exemplified with the Concept C is the right path to take-with great stride.

 

[Design FIRST]

I believe the last one will be the A4 EV.

...and already now so long overdue that perhaps Audi AG has bitten the bullet and binned the Lichte team car by now. German automotive press has been silent for quite some time regarding the "A4 etron". A smaller version of the A6 etron will have a difficult time cutting it against the likes of the upcoming BMW NA0 and MB.EA-M C-Class.

 

[SKY]

...and already now so long overdue that perhaps Audi AG has bitten the bullet and binned the Lichte team car by now. German automotive press has been silent for quite some time regarding the "A4 etron". A smaller version of the A6 etron will have a difficult time cutting it against the likes of the upcoming BMW NA0 and MB.EA-M C-Class.

Audi already teased years ago a GTS car that was going to sit below the etron GT. And it never came to fruition.

So yep, once the Q7 is released, I would start making sure new Audis are made like they should to cut the current dramatic trajectory.

 

[Gor134]

Audi already teased years ago a GTS car that was going to sit below the etron GT. And it never came to fruition.

Assuming this is what you're referring to?

Shame whatever this was never came to fruition.. look at those sculpted fenders and defined front end.

Instead we got the soulless, bulbous blob of an A6 e-Tron.

 

[Design FIRST]

Assuming this is what you're referring to?

Shame whatever this was never came to fruition.. look at those sculpted fenders and defined front end.

Instead we got the soulless, bulbous blob of an A6 e-Tron.

Could it be that Marc Lichte left Audi AG in utter frustration ? I wonder because his A6 etron concept cars were so attractive, yet the serial production versions are so ordinary and arguably ungainly. He would not have been the first key designer to leave Audi AG due to dilettantic corporate interference in promising, innovative creative processes. Wolfgang Egger...off to BYD. Peter Schreyer...off to the Hyundai Group...Thomas Ingenlath and Maximillian Missoni...off to Volvo/Polestar...

 

[Design FIRST]

Assuming this is what you're referring to?

Shame whatever this was never came to fruition.. look at those sculpted fenders and defined front end.

I believe that this car was one of the first proposals for what eventually became the A6 etron. It's silhouette was strongly reminiscent of that of the series II A7 Sportback. It appeared at the 2019 Audi Days event and was binned shortly afterwards. The follow up was the A6 etron Sportback Concept presented in spring 2021.

 

[SKY]

Assuming this is what you're referring to?

Shame whatever this was never came to fruition.. look at those sculpted fenders and defined front end.

Instead we got the soulless, bulbous blob of an A6 e-Tron.

This is precisely what I was referring to. How old is this pic? Must be from 2019 or something, right?

 

[Giannis]

That interior is sensational. Too bad the transition from concept to reality will result in disillusionment.

Why use long words? Just say cheap plastics instead of disillusionment.

 

[martinbo]

Why use long words? Just say cheap plastics instead of disillusionment.

It's not just in the plastics that the disappointment arises - it'll also be in the styling transition from concept to production.

 

[Giannis]

Ok, then. Your blatant ostentation of linguistic superiority is excused.

 

[klier]

I’ll be f***ed up because of the propulsion.

With the 5 banger it would be 800lbs lighter.

It's a DEDICATED EV platform.
ICE is impossible. You'd end up it something completely else (a modded Golf like every other TT has been).

An EV setup is better than any 4 pot, IMHO. And a 4 pot is what it would have gotten.

 

[Swissbob]

5 pot is IMHO better than a EV.

I would personally even prefer a 4 pot to an EV, TBH.