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Iceman said:Apple. ????????????????
I like it, i have also a Apple IMac.EniLab said:Audi is Apple of Automotive industry. Design wise. Pure, simple, clean, sleek design. But some find it boring (I personally can't decide whether to like that design or not).
Osnabrueck said:I want with every bone in my body to love this car. The detals are fantastic - that steering wheel, the front spoiler, the clever fixtures in the rear lights. Everything smacks of a design team that left no stone unturned.
On the other hand, the car's headlights don't convey the message I'm looking for. They're neither "cool" nor agressive, and the general shape is something we've seen on a dozen other cars. I read them ever so slightly effeminate and diminutive, which is out of step with what I want to see in a TT. I'm both surprised and let-down that we didn't get something similar to the FL A4/Nuvolari.
Now, I'm open to the idea that the whole front end will appear more sculpted and dramatic in person - I really hope it does.
NOTE - I'm also prone to putting foot in mouth on a regular basis so please take everything I've ever said or done with a grain of salt or less.
Luwalira said:I also have mixed feelings about the new TT. The design updates are nice and pleasant but thats all. It simply doesn't look exciting, though it might actually look spectacular in real life. I guess I have to wait until I see it in the metal.
Osnabrueck said:I don't think the idea of the TT ever in involved "exciting" per se. What the original TT aimed to got across was the concept of "elite design." That Audi was a different kind of company that functioned on a level superior to the competition as expressed by designs that were a step above and apart from the traditional, stately BMWs and Mercedes of the time.
You could have drawn a similarity between Apple and Audi at the time because, just as Apple stood apart as the only desktop manufacturer with legitimate design credentials, Audi stood out as the only luxury brand actively persuing "forward" design as a guiding principle.
But now it's 2006 and things have changed quite a bit. BMW broke apart from it's role as the purveyor a tired but true formula to become high profile design radicals and Mercedes was able to wrangle its way out of the "boxy for old men/dictators" formula through its whole range. Suddenly the idea of the TT is neither edgy or particularly interesting.
The iMac, despite being the ambassador of Apple's desktop line, reinvents itself every few years to keep things fresh. The iPod, on the other hand, is iconic and is able to withstand minor updates every year or so.
I toss the TT in with the iMac. As an irrational, impractical and semi-low volume sports car, it embodies the spirit of Audi as it stands at the moment. It's high profile and function in the lineup make it a state of the union address for the brand's vision, where imagination can run wild to make a rolling billboard for all to see.
For those reasons, I think the new TT is off the mark. This could have been a chance for Audi to show us that they have a bold vision of the future, and are conceptually ahead of the pack in both style and engineering. Instead, we're getting something that's exquisitely detailed, but is completely devoid of fresh ideas. I want the feeling that I'm being "pushed into the future" with this car, but it's just not there.
Anyways, here I am a 11:20pm playing Mr. Armchair Quarterback. It could very well be that I'll faint when I see the TT in person and will have to take back anything and everything I've just said.
YoungWarrior said:Edit why it the MKII TT called the A5 TT?

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