Audi - Audi museum mobile displays “Design Legends”

New special exhibition from Audi Tradition until July 12, 2026
Audi Tradition app makes the exhibition a digital experience

Progressive and emotional design language with clean lines and surfaces: automotive design by Audi has always been guided by a clear aesthetic vision – so much so that design has become a core element of Audi’s identity. But what later appears effortless and cohesive doesn’t simply flow from the designer’s pen. Instead, it is the result of a complex creative process. Over the decades, Audi Design has created a multitude of iconic production vehicles and – with apparent ease – developed numerous concepts and studies that have achieved legendary status among brand enthusiasts. The Audi museum mobile’s new special exhibition, “Design Legends,” showcases a selection of spectacular concept vehicles and design studies from the past five decades. Visitors can explore the exhibition from March 28 to July 12. All the exhibits are also integrated into the Audi Tradition app, offering additional content and insights.

Curator Stefan Felber explains: “It’s been 20 years since Audi museum mobile devoted an entire exhibition to design studies. Since then, our guests have repeatedly asked for a revival of this theme – and now the time has come. Concept cars like the Audi quattro Spyder and Audi Avus quattro have returned to our museum, joined by a few studies we’ve never hosted before, such as the Audi e-tron Spyder and the Aztec.” Beyond the concept cars themselves, the exhibition also features special pieces from Audi’s model workshop, offering insights into the creative process behind the designs. Sketches, renderings, and clay models provide a glimpse inside Audi’s creative studio – “showcasing the designers’ ideas, methods, and the journey from vision to form,” says Felber.

Exhibits in the new special exhibition:

Aztec from 1988
Audi quattro Spyder from 1991
Audi Avus quattro from 1991
Audi TT show car from 1995
Audi A8 Coupé concept car from 1997
Audi Steppenwolf from 2000
Audi Nuvolari quattro from 2003
Audi Shooting Brake concept from 2005
Audi e-tron Spyder from 2010
Audi quattro concept from 2010
Audi PB 18 e-tron from 2018

Take the museum home with the Audi Tradition app
With the Audi Tradition app, you can take a piece of the Audi museum mobile home with you. Serving as a digital companion at the museum, the app offers in-depth content about the featured vehicles – through text, audio guides for selected models, and even 360-degree panoramic views. Visitors to the museum aren’t allowed to get into the cars and explore their interiors, but the app makes this possible on your smartphone screen. In some cases, even engine sounds can be heard as part of the exhibit description. The app provides information on the exhibits of both the special and permanent exhibitions. It also connects users to the Audi Tradition website, the Audi Tradition online shop for accessories, literature, and spare parts for Audi’s modern classics, and Audi Tradition’s Instagram and TikTok channels. The app also invites you to learn more about Audi’s roots in Ingolstadt through a digital city tour tracing the legacy of Auto Union – or to discover the story behind “Union Lido,” formerly “NSU Lido,” and which NSU vehicle is currently on display at the famed campground near Venice. Finally, the app lists key events where Audi Tradition will present classic cars from the company’s history and shows what there is to discover in the current Tradition exhibit on the top floor of the Audi Forum Neckarsulm. The free app can be downloaded from the main app stores for iOS and Android smartphones.

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Audi MediaCenter