A1/S1 Audi moves into Mini territory with new A1


The Audi A1 is a luxury supermini car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three-door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010.

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Schwarzwald Sprinter
Audi si about to muscle in on the posh small-car sector with the new A1 landing in 2009. Its one of the firrst projects overseen by the new board in charge of Audi, since chairman Martin Winterkorn, engineering boss Ulrich Hackenberg and design chief Walter de'silva moved north to Wolfsburg.

The new A1 is aimed squarley at the mini. It will be under four meteres short and slightly lower and wider than the Mini. There will be four body styles: 3 and 5 door hatchbacks, a two door copue and an open top model. The three door A1 will b elike the shooting brake, with a long roof, vertical tailgate, prominent C pillars and a wraparound rear window.

Underpinning the A1 will be Audis new MQB modular nase for small, transverse-engined models, including the new A3 out in 2010

Audi will offer five versions of the 1.4L petrol pumping out between 65bhp and 170bhp. The sportiest S1 is said to get angular wheel arches and 200 bhp, while diesel lovers are offered a new 1.6 TDI cranking out 130 bhp.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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