Audi moves up 6 places in annual ranking of the 100 Best Global Brands.

[Yperion]

Audi has moved up six spots in the rankings, to No. 68, and increased its brand value by 17% , in this year's BusinessWeek/Interbrand annual ranking of the 100 Best Global Brands.

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Best Global Brands

 

[Mr. M]

Excellent - this is just what Audi wants.

 

[EnI]

Good for Audi.

Audi: rank #68 (rank change: +6)



But ...

Toyota: #6 (+1)

Mercedes-Benz: #10 (+0)

BMW: #13 (+2)

Honda: #19 (+0)

Ford: #41 (-11)

Volkswagen: #54 (+2)

Hyundai: #72 (+3)

Porsche: #75 (+5)

Lexus: #92 (+0)

 

[Yperion]

So Mercedes is still the top luxury German brand?

 

[Centurion]

So Mercedes is still the top luxury German brand?

Yes they are, and looking at their extensive portfolio it is very understandable.

 

[LaArtist]

So Mercedes is still the top luxury German brand?

are you surprised?

 

[Yperion]

are you surprised?

I knew that they were No1 last year but wasn't sure if they were going to hold their position this year.

 

[Zafiro]

VW better ranking than Audi

 

[siko]

Good for Audi.

Audi: rank #68 (rank change: +6)



But ...

Toyota: #6 (+1)

Mercedes-Benz: #10 (+0)

BMW: #13 (+2)

Honda: #19 (+0)

Ford: #41 (-11)

Volkswagen: #54 (+2)

Hyundai: #72 (+3)

Porsche: #75 (+5)

Lexus: #92 (+0)

Hyundai before Porsche ?!?!?

 

[YoUhimhER]

and toyota before all of them... the world is coming to and end...

 

[Mr. M]

and toyota before all of them... the world is coming to and end...

I agree. Something about Hyundai being a better global brand than Porsche is just not right. I can understand why Honda or Toyota might be ranked higher, but not Hyundai. It has not reached the levels of acceptance that Honda or Toyota has achieved yet.

 

[Mr. M]

VW better ranking than Audi

It is quite understandable... VW is a more recognisable brand than Audi.

 

[NarutoRamen]

Congrats to AUDI on moving up. As for it being ranked lower than others, you guys have to remember that there are many many markets where people have never even heard of AUDI. For example, about a decade ago I can safely say that about 99% of India did not know what AUDI is, I would say that more than half of india still doesn't. That's half a billion people who don't know AUDI, but everyone knows Hyundai because of it being cheap and available to everyone. simple.

 

[Yperion]

From the brands on the list Porsche is more desirable and exclussive than any other so what difference does it make if it's behind Huyndai or Mercedes?

 

[EnI]

Guys, the list is not about brand desirability, or brand image!

The list is based on value of the brand - how much the particular brand is worth by special BusinessWeek methodology.