Audi Finishes August With Second Highest Monthly U.S. Sales in Brand History


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Audi Finishes August With Second Highest Monthly U.S. Sales in Brand History

  • Audi tops 100,000 vehicles sold year to date; demand for Audi premium cars and SUVs tops 14,005 for month, a 21.5% gain
  • Audi R8, Q5, Q7, A6 sales jump; premium segment vehicles rose 22.0%; Q5 sales increased to 91.6% to set a record in August
  • Audi Certified pre-owned sales set all-time monthly record
Audi reported August 2013 sales of 14,005 vehicles, a 21.5% increase over the previous August record set last year. August also stands as the brand’s 32nd consecutive month of record sales. Audi sales YTD increased 14.7% to 101,346 vehicles sold.
“Audi needed just eight months to top 100,000 U.S. sales, a level that required a full year as recently as 2010,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “Previously, Audi had never approached that sales milestone in its 40-year history, proof positive of the sales momentum our brand has rapidly built in this competitive luxury market.”
Sales for August 2013 were only exceeded by the record 14,841 vehicles sold in December 2012.
Audi TDI® clean diesel vehicle sales approached the highest levels ever, proving that America’s appetite for the alternative fuel is growing. Sales of the all-new A6 TDI, A7 TDI and Q5 TDI, along with the previously introduced A8 TDI and Q7 TDI models achieved a volume of 1,180 vehicles in August. Demand for the Q7 TDI represented 25.6% of overall Q7 sales in August.
August results were bolstered by sales of Audi luxury SUVs, with the Audi Q5 luxury crossover posting a 91.6% gain in August with an all-time record 3,845 units delivered for the month. Sales of the Audi Q7 increased 55.4% to 1,478 vehicles sold for the month. Year-to-date sales for the Audi Q5 increased 43.6% while sales for the Audi Q7 increased 49.2%.
Sales of the Audi R8 soared to 65.2% for the month, as customers responded to the updated 2014 models. Audi sedan sales remained strong with the Audi A6 leading by an increase of 34.5% over the same period last year to 2,110 vehicles sold for the month.
Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6, and Audi Q7) increased 22.0% YTD, representing 32.6% of total Audi sales year-to-date and 46.0% of the Audi year-to-date sales gain.
Audi Certified pre-owned vehicles surpassed the all-time monthly sales record with 3,651 vehicles sold. The previous record was established in June 2011 with 3,636 vehicles sold. August 2013 now stands as the top monthly CPO sales result in AoA history.
Highlights:
• Sales mix for Audi S performance variants finished the month at 16.4% for the S4 sedan; 31.9% for the S5/ RS 5; 7.8% for the S6; 15.7 % for the S7; 15.8% for the S8; 27.3% for the TTS / TT RS and TTS Roadster and 7.6% for the SQ5 crossover.
• Sales of Audi A6 increased 34.5% compared to August 2012; YTD sales grew 19.1% compared to previous period.
• Sales of Audi A8 increased 14.7% compared to August 2012; YTD sales grew 19.6% compared to previous period.
• Sales of the Audi Q5 increased 91.6% compared to August 2012; YTD sales grew 43.6% compared to previous period.
• Sales of the Audi Q7 increased 55.4% compared to August 2012; YTD sales grew 49.2% compared to previous period.
• Audi sold 456 allroad models in August 2013, bringing YTD sales to 3,665 of the sport wagon, a 161.0% increase compared to previous period.
• Audi R8 sales up 65.2% compared to August 2012.
• Sales mix for Audi A8 TDI finished the month at 17.4%; sales mix for the Audi Q7 TDI finish the month at 25.6%.
• The Audi A3 is being phased out in advance of the all-new A3 sedan arriving in the U.S. market next spring.
• Audi Certified pre-owned sales increased 8.5% to 3,651 vehicles in August; YTD increased 5.0% to 26,088 vehicles sold.
ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.comfor more information regarding Audi vehicles and business topics.
AUDI US SNAPSHOT –YTD–
Model Line August ’13 Actual August ’12 Actual Yr/Yr % change August ’13 YTD Actual August ’12 YTD Actual Yr/Yr % change
A3 23 715 -96.8% 849 4,944 -82.8%
A4 2,804 2,783 0.8% 23,635 23,791 -0.7%
A5 1,757 1,677 4.8% 12,977 11,411 13.7%
A6 2,110 1,569 34.5% 14,110 11,844 19.1%
A7 719 704 2.1% 5,404 5,531 -2.3%
A8 539 470 14.7% 4,090 3,419 19.6%
allroad 456 404 12.9% 3,665 1,404 161.0%
Audi Q5 3,845 2,007 91.6% 25,331 17,641 43.6%
Audi Q7 1,478 951 55.4% 9,386 6,291 49.2%
R8 76 46 65.2% 547 604 -9.4%
TT 198 201 -1.5% 1,352 1,512 -10.6%
Total Audi Sales 14,005 11,527 21.5% 101,346 88,392 14.7%
Total CPO Sales 3,651 3,366 8.5% 26,088 24,841 5.0%


NOTES:
- 2012 A4 includes Audi A4 Avant, A4 sedan and S4 sedan, but does not include Audi allroad.
- 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5 Cabriolet and S5 Cabriolet models; 2013 includes RS 5 Cabriolet
- 2012 A6 includes Audi A6 sedan and S6 sedan.
- 2012 A7 includes A7 sedan and S7 sedan.
- 2012 A8 includes Audi A8 sedan, A8 L sedan and S8 sedan models.
- TT includes Audi TT, TTS, TT RS coupe’; TT and TTS roadster models.
- R8 includes Audi R8 coupe and R8 Spyder models.
 
WOODCLIFF LAKE, N.J., Sept. 4, 2013 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,546 vehicles, an increase of 35.4 percent from the 22,553 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 12 percent on sales of 233,326 in the first eight months of 2013 compared to 208,268 in the same period in 2012.
"This has been a summer of momentum, giving us a good tail-wind as we enter the all-important autumn selling season," said Ludwig Willisch, President and CEO, BMW of North America, LLC. "The sales records set before the financial crisis continue to fall and with the arrival of the new X5 and the new 4 Series Coupe in the next couple of months, we are heading towards a strong finish for the year."
BMW Brand Sales
Sales of BMW brand vehicles increased 45.7 percent in August for a total of 24,523 compared to 16,835 vehicles sold in August, 2012. Year-to-date, the BMW brand is up 14.8 percent on sales of 188,997 compared to 164,636 sold in the first eight months of 2012.
In August, best performing vehicles included the 3 Series, up 66.9 percent to 10,357 units; the 5 Series, up 158.2 percent to 4,359 units; the 6 Series, up 67.8 percent to 760 units and the 7 Series, up 172.6 percent to 924 units.
BMW Pre-Owned Vehicles In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 19.2 percent to 16,706 vehicles compared to the 14,012 vehicles sold in August, 2012. January through August, BMW used vehicle sales are up 8.5 percent on volume of 118,259 compared to 108,952 in the same period of 2012.
MINI Brand Sales – best August ever
MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012.
MINI Pre-Owned Vehicles – best month everIn August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012. January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.
Vehicle Sales BMW of North America, LLC, August 2013
 
And where Mercedes report? It would be desirable to see how many they sold cars in August! Information can eat at whom? Thanks!
 
Mercedes-Benz USA (MBUSA) today reported August sales of 27,144 units, an increase of 15.8% from the 23,439 vehicles sold in August 2012 including Mercedes-Benz, Sprinter and smart models.
Retail volumes for the Mercedes-Benz brand alone reached 24,761 for the month, up 20.5% from the previous year, while year-to-date sales climbed 13.0% to hit a record 190,359 units. Adding in year-to-date sales of 12,788 for Sprinter Vans and 6,312 units sold at smart brought MBUSA's year-to-date grand total to 209,459 vehicles, its highest on record.

http://www.prnewswire.com/news-rele...2013-as-sales-top-200000-units-222375461.html
 
Daimler's Mercedes-Benz Cars sold a month record 108,417 vehicles in August while the 2013 tally was up 9.3% to 919,644 units.
“We again posted double-digit growth with over 18 percent in August and are thus continuing on our growth course for the second half of the year, in which we want to grow more strongly than in the first”, said sales and marketing chief Joachim Schmidtwho retires on 1 October. “The offensive in the compact car and luxury segment continues. We have launched the new S-Class in Europe successfully and will already be starting production of the GLA at the end of the year.”
In Europe, Mercedes-Benz delivered 43,523 vehicles last month, up 12.0%.
August sales in the US increased 20.5% to a new record high (24,761 units). Deliveries in Latin America increased 32.6%.
http://www.just-auto.com/news/mercedes-august-sales-set-record_id137839.aspx
 

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