The Four Rings are accelerating their e-offensive in China. As part of the “Vorsprung 2030 China Strategy”, Audi is enriching its mobility ecosystem by bringing the Audi premium charging stations to customers in China. The first batch will go live before the end of this year.
- Super-fast charging at up to 360kW
- Future-proofed for the charging needs of all Audi e-tron models through mid-decade
- Audi China President Dr. Jürgen Unser: “Audi believes that premium should go beyond the car. The Audi super-charging stations provide a premium customer journey to our Chinese users”
“Audi believes that premium should go beyond the car. The Audi super-charging stations are the latest example of Audi’s commitment to provide a premium customer journey to our Chinese users,” said Audi China President Dr. Jürgen Unser. “In the e-mobility era we must offer our customers more than just a premium product, we have to offer an entire premium ecosystem, with charging as the core.”
All users of full-electric cars can enjoy a seamless e-mobility experience at the super-charging stations with the Audi App, whose search, reservation, and payment features are as convenient as Plug & Charge. Twenty stations will be introduced in major cities including Beijing, Shanghai, Guangzhou, and Shenzhen by the end of 2022. More cities and locations will follow, with locations to be chosen based on their population size and traffic of premium BEV owners.
“With the rollout of the Audi premium charging stations, we are bringing customers in China more convenience and more ways to experience the brand’s premium e-mobility lifestyle,” said Zhou Xuelian, Project Sponsor of Audi charging stations, Executive Vice President of Purchasing, Audi China.
Advanced infrastructure prepared for the charging demands of future generation models
The roll-out of the Audi charging stations coincides with the arrival of the Audi RS e-tron GT, the technological spearhead of the brand’s electric offensive, which will meet Chinese customers at the end of this year.
Audi will have launched a total of 6 BEV models in the Chinese market by the end of 2022, including Audi e-tron, Audi e-tron Sportback, Audi RS e-tron GT, Audi Q5 e-tron, Audi Q4 e-tron, and Audi Q2L e-tron. And by mid-decade, it will offer five localized premium EVs specifically tailored to Chinese customers including PPE models. With their advanced technologies, the Audi super-charging stations can meet the charging needs of all models in the Audi e-tron family through 2025. This includes the fully electric and technologically advanced models produced by the Audi FAW NEV Company which will be based on the Premium Platform Electric, or PPE. The PPE cars will be tailor-made for China with many unique features and technologies, including super-fast charging, high electric range, and a brand new electronics architecture. Models based on the MQB, MLB, MEB, and J1 platforms will also be compatible with the Audi super-charging stations.
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