A1/S1 Audi A1 Sportback concept: pics & info


The Audi A1 is a luxury supermini car produced by Audi. Predecessor: Audi 50, Audi A2. Production: 2010-2026.
Audi has for once in moderntime for their standard production models stepped outside the box and I will appalude them just for that!

What exactly do you mean by 'stepped outside the box' ?

They've been making A3's for a while now...in fact this new A1 reminds of the old A3...and of course they had the A2. They have enough experience with compact cars, and of course VW knows everything about small cars.

:t-hands:
 
What exactly do you mean by 'stepped outside the box' ?

Against the fear of "devaluing" the brand, they have created a very small car of which size is generally associated with low-end brand. Mercedes choose Smart and BMW, Mini -- for competing in the the segment of small cars as oppossed to using the parent company's brand as a label. This car is even lower on the ladder than the A-Class and 1-Series. Despite that the excitement for the car is big.
 
Yeah but the dose of contreversy had already been swallowed when they launched the A2.
 
You are very right my friend. I thought it was a different video... Sorry!
 
Hmm, the exterior is as expected. Like every other Audi.

As for the interior it's a mess. The Polo feels looks more upscale inside, while the A1 looks like it tries to be premium and funky at the same time. It's like it tries to be Mini with the round air vents and that lower part of the dash.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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