Hot! All kind of sales Audi / BMW / Mercedes

[leylandi]

 

[Rolf]

I'm very surprised by this table. If you look at the sales of BMW and Mercedes they almost mirror each other for split in sales between ICE, BEV, MHEV, PHEV. In my opinion this is wrong as almost all Mercedes ICE cars are mild hybrid and not plain ICE they been like that longer than any other car brand. BMW only started installing mild hybrid tech in their engines in the 2022 7 series.

 

[leylandi]

I think they started offering this system two years after Mercedes.

BMW model update measures for autumn 2019.

Premiere for mild-hybrid technology with 48V starter-generator in the BMW 5 Series – M Performance package for the new BMW 1 Series – BMW 330e Sedan, BMW 530e Sedan and BMW 530e xDrive Sedan now also available with trailer coupling – M Carbon roof for the new BMW 8 Series Gran Coupe – Wider...

www.press.bmwgroup.com

 

[Matski]

I think the original V8 F04 Active Hybrid 7-er c.2010 was BMWs first Mild Hybrid.

 

[leylandi]

The BMW iX1 was the brand’s most successful BEV model, with all-electric models accounting for more than a quarter of all BMW X1 units delivered in 2025. The all-electric drivetrain is popular among customers of the BMW 4 Series as well. Almost half of these models were delivered to customers in the variant of the all-electric BMW i4 version.​

 

[leylandi]

 

[Swissbob]

22500 Mini convertible’s, the market is not exactly dead TBH.

Spectre sales 47% down. Interesting.

 

[Rolf]

Gee wiz Mini are selling well. The Aceman sold hugely more and even the Countryman and Hatch models had a decent increase compared to 2024.

 

[Esp5]

The Aceman sold hugely more and even the Countryman and Hatch models had a decent increase compared to 2024.

And that's despite the fact that at the exact moment of its market launch, the EU imposed a tariff of around 20% more on vehicles manufactured in China. I read that they are negotiating to eliminate it for the Aceman and then continue with the Cooper EV.

 

[Esp5]

While the cancellation of electrification plans is causing massive losses for major players like Porsche (€5 billion), Ford (€11 billion), Stellantis (€22 billion), and yesterday Honda (€15 billion), why do German premium "normal" brands seem to be on a roll?

I can't figure out why the ultra-luxury and electric supercar segments aren't performing well, and why some of the world's biggest mass-market brands are failing with EVs while others are succeeding. And it's not just about design; these canceled Hondas are very attractive and innovative.

Honda cancels 3 EVs for U.S., warns of up to $15.8 billion in losses as EV pain deepens

The backtracking comes a month after executives called for a “fundamental review” of Honda’s automobile strategy.

www.autonews.com

 

[Merc1]

Those were some straight up weirdo cars, that probably would have sold decently.

M

 

[kiki voinea]

While the cancellation of electrification plans is causing massive losses for major players like Porsche (€5 billion), Ford (€11 billion), Stellantis (€22 billion), and yesterday Honda (€15 billion), why do German premium "normal" brands seem to be on a roll?

I can't figure out why the ultra-luxury and electric supercar segments aren't performing well, and why some of the world's biggest mass-market brands are failing with EVs while others are succeeding. And it's not just about design; these canceled Hondas are very attractive and innovative.

Well , if you put Spectre and Taycan on this list , my guess is that the flippers absolutely crashed this market .

Taycan was pushed on the buyers throat , at insane prices . And the true market crashed the price .

Spectre also is doing the same . I remember when it used to be over 600-700k. Now you can find a Spectre pretty much brand new ( >10000km) for less than 400-450k .

Rich people are not dumb . They don't want a car that loses that much value in such a short time.

Regarding Stellantis and Ford....Come on , all their EVs are trash...

 

[Esp5]

Rich people are not dumb . They don't want a car that loses that much value in such a short time.

I'm not sure the super-rich are too worried about that; some might be, but it shouldn't be the norm.
I simply see it as what happened: in the first few years, the Spectre exploded in popularity (because it's an incredible car), selling far more than expected for a coupe at that price, and then it stabilized at a more normal figure for that type of car. Keep in mind that the Wraith coupe never sold as many units in a single year as the Spectre did.

Taycan owners are definitely more susceptible to the drop in value

 

[Design FIRST]

I'm not sure the super-rich are too worried about that...

The super-rich who are financially prudent will very often lease rather than purchase, I would suspect. Leasing leaves them presenting "operating costs" rather than "value of owned asset" in the context of tax regulation. That is advantageous. Owning an expensive automobile makes sense should that vehicle be an extremely sought, very limited production example that is almost guaranteed to appreciate. Although I'm not sure how the capital gain aspect would apply here. Specific Porsche and Ferrari models, for example. When it comes to the more commonplace examples of very expensive luxury vehicles that will be destined to depreciate rather quickly, leasing makes far more sense than ownership. Despite the "surcharge" in leasing rates for known rapidly depreciating luxury automobiles.

I may be wrong on some points here, but this has been my understanding as a novice.

 

[Esp5]

For the reasons stated, this is the first time (year) Honda has posted a loss in its 70-year history!
The complicated market arrival of EVs, the back-and-forth of governments adding and removing incentives, the 2035 ban only in Europe but nowhere else—it would drive anyone crazy.

 

[kiki voinea]

Keep in mind that the Wraith coupe never sold as many units in a single year as the Spectre did.

Spectre launched on the market in the perfect time : Post Covid boom , when even second hand cars were selling like over priced hot cakes .

Spectre started receiving orders exactly when the semiconductor hype was on full throttle .

That period of time , 2022-2024 , was such a odd time . I don't think we will see something like that anytime soon.

Even Urus sold better in the late years , than it did when it launched. Because Urus suffered from the same timeline : Post covid boom

 

[Esp5]

Spectre launched on the market in the perfect time : Post Covid boom , when even second hand cars were selling like over priced hot cakes .

Spectre started receiving orders exactly when the semiconductor hype was on full throttle .

If the S-Class also exploded in popularity during that era, just like a lot of other vehicles, pero I don't understand what that has to do with the enormous success of the Spectre, a car lauded and highly appreciated worldwide.

 

[kiki voinea]

If the S-Class also exploded in popularity during that era, just like a lot of other vehicles, pero I don't understand what that has to do with the enormous success of the Spectre, a car lauded and highly appreciated worldwide.

How is it an enormous success when sales have dropped 47% YoY ?

 

[Esp5]

How is it an enormous success when sales have dropped 47% YoY ?

Do you know what it's like to be selling over a thousand EV COUPES for more than $500,000 each in this environment?
This year it even outsold the Ghost, what doubt could you possibly have?

 

[McLaren64TR]

While Spectre sales have declined, Ghost and Cullinan sales have increased. Interestingly, Spectre lost 47% of its sales compared to 2024, whereas Ghost and Cullinan sales have risen. Rolls-Royce recorded only a 0.8% drop in total sales compared to 2024 and still closed another strong year