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BMW Group stays on track for success in 2022: Maintains No. 1 position in global premium segment, doubles electric sales

Munich. The BMW Group significantly accelerated its ramp-up of electromobility once more in 2022. As previously announced, the BMW Group was able to more than double its BEV sales from 2021 (+107.7%) with a total of 215,755 fully-electric BMW and MINI vehicles delivered to customers. A major milestone was reached when the BMW Group handed over its 500,000th fully-electric vehicle to its new owner towards the end of last year.

The BMW Group delivered a total of 2,399,636 BMW, MINI and Rolls-Royce vehicles to customers worldwide in 2022 (-4.8%); a year in which all industries faced headwinds from supply bottlenecks, China’s pandemic lockdowns and the war in Ukraine. The main impact was felt in the first six months of the year, with deliveries down compared to the previous year. Sales increasingly picked up in the second half of 2022. In the fourth quarter, the BMW Group reported significant sales growth of +10.6%, with 651,798 vehicles delivered to customers.

The BMW brand sold a total of 2,100,692 units (-5.1%) worldwide last year and maintains its No. 1 position in the global premium segment. The BMW brand also saw strong growth in electrified vehicles. Sales of electrified vehicles (incl. plug-in hybrids) for the full year were up +35.6% on the previous year, at 372,956 vehicles.

Despite the challenges of supply bottlenecks, BMW M GmbH ended its anniversary year with a new all-time high. BMW M reported growth of +8.4% compared to the previous year, with the sale of 177,257 units. At the same time, BMW M made substantial progress with electrification of its product portfolio. The launch of the first two fully-electrified BMW M Performance models, the i4 M50* and the iX M60*, the very first electrified high-performance model, the BMW XM*, and the new M240i Coupé* contributed greatly to this successful year-end. The new edition of the BMW M2 and the recently-released BMW M3 Touring also made a major contribution to sales growth last year.

The fully-electric MINI Cooper SE* remained the brand’s best-selling model variant in 2022. A total of 43,744 MINI Cooper SE*s were sold worldwide last year – an increase of +25.5% compared to the previous year.

BMW Group sales in Q4/YTD December 2022 at a glance


4th Quarter 2022Compared with previous year %YTD Dec. 2022Compared with previous year %
BMW Group Automotive651,798+10.6%2,399,636-4.8%
BMW566,826+11.0%2,100,692-5.1%
- BMW M GmbH52,801+30.2%177,257+8.4%
MINI83,652+8.2%292,923-3.0%
BMW Group electrified1150,511+55.6%433,795+32.1%
BMW Group BEV87,560+98.3%215,755+107.7%
Rolls-Royce1,320+4.1%6,021+7.8%
BMW Motorrad43,562+15.7%202,895+4.4%
1BEVs and PHEVs


BMW & MINI sales in the regions/markets


4th Quarter 2022Compared with previous year %YTD
Dec 22
Compared with previous year %
Europe247,551+10.9%877,369-7.5%
Germany267,401+6.9%252,087-6.0%
Asia260,355+12.1%1,028,105-3.5%
China199,112+12.7%791,985-6.4%
Americas131,632+8.9%439,585-2.3%
USA112,057+11.1%361,892-1.3%
2Provisional registration figures

 
Mercedes‑Benz Vans aspires to offer the most desirable vans & services and to be a leader in the field of electric mobility. In 2022, despite ongoing global challenges in the areas of parts supply and logistics, 411,000 units were handed over to customers worldwide, 4% more vans with the three-pointed star, of which around 14,700 were eVans (+15%).

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Mercedes-Benz finishes 2022 with strong Top-End and Battery Electric Vehicle deliveries

  • Ramping up electrification: Mercedes-Benz Passenger Cars (MBPC) Battery Electric Vehicle (BEV) retail sales more than doubled to 117,800 units (+124%) in 2022. New global high-power charging network to support all electric strategy
  • Strong year end: MBPC Q4 2022 deliveries to customers reach 540,800 (+17%) with Top-End vehicle sales at 83,800 (+14%)
  • Full year retail sales at prior-year level: MBPC at 2,043,900 (-1%) deliveries, impacted by COVID measures, semiconductor and logistic bottlenecks
  • Top-End Vehicles demand: Best sales year for Mercedes-Maybach (+37%); S-Class deliveries up 5%
In a challenging 2022, Mercedes-Benz Passenger Cars delivered 2,043,900 vehicles (-1%) to customers. On its way towards an all-electric future, Mercedes-Benz global deliveries of xEV models (PHEVs and BEVs including smart) reached 319,200 units (+19%), representing 15% of overall Mercedes-Benz Cars retail unit sales in 2022. Mercedes-Benz Passenger Cars more than doubled BEV deliveries to 117,800 units (+124%).

Top-End Luxury
Deliveries to customers in the Top-End segment grew significantly in Q4 by 14% to 83,800 units, resulting in the best sales quarter for this segment in 2022. The main drivers in Q4 were sales of AMG (+28%), Mercedes-Maybach (+25%) and G-Class (+15%). Mercedes-Maybach achieved its best sales year with 21,600 units (+37%) delivered to customers. This growth was mainly supported by strong performances in Japan, Korea, the Middle East and especially China where Mercedes-Maybach delivered more than 1,100 units per month. S-Class deliveries increased to over 90,000 units, a plus of 5% versus the prior year period. In addition, the EQS was able to attract new customers to the Top-End segment. In 2022, 19,200 vehicles were delivered to customers with a strong demand from U.S. customers, making Q4 the best sales quarter for this all-electric flagship. The EQS SUV already received positive feedback in the U.S. and will be introduced in China early in 2023. Full year deliveries of Top-End vehicles were constrained by semiconductor shortages. In 2023, Mercedes-Maybach will become electric with the launch of the Mercedes-Maybach EQS SUV in the first half of the year.

Core Luxury
Deliveries to customers in the Core Luxury segment reached 1,101,800 units (+4%). Once again, the GLC was the best-selling Mercedes-Benz model with 342,900 units (+3%) in 2022. With its successor model, launched in mid of 2022, Mercedes-Benz aims to continue this success story. The C-Class saw deliveries rise 17% to 299,100 cars. The all-electric EQE is now available in all regions and has been delivered 12,600 times in 2022. The recently introduced EQE SUV can now be ordered throughout Europe. China and U.S. will follow in the first half of 2023. The Core Luxury segment will be further enhanced by the brand-new E-Class which will celebrate its world premiere in 2023.

Entry Luxury
Retail sales in the Entry Luxury segment reached 587,700 units (-10%) mainly impacted by supply chain and logistics bottlenecks. The EQA is the top-selling all-electric model with 33,100 units (+43%), followed by the EQB with 24,200 units (+>1,000%). The A- and B-Class received a model update in the last quarter of 2022 and are now available. BEV share doubled to 10% of sales in this segment.

Sales overview
Q4 2022Q4 2021Change in %Q1-Q4
2022
Q1-Q4 2021Change in %
Mercedes-Benz Cars wholesale unit sales536,000500,400+7%2,040,5001,943,900+5%
Mercedes-Benz Passenger Cars retail
deliveries to customers*
540,800464,100+17%2,043,9002,055,000-1%
- thereof BEVs excl. smart42,40019,100+122%117,80052,500+124%
Mercedes-Benz Passenger Cars retail deliveries to customers by regions and markets*
Europe**177,100154,800+14%635,100631,800+1%
- thereof Germany74,70060,600+23%229,500213,100+8%
Asia257,400212,200+21%987,800976,100+1%
- thereof China189,100166,700+13%751,700758,900-1%
North America***82,10070,400+17%327,000318,500+3%
- thereof U.S.73,00060,300+21%286,800276,100+4%
Rest of World24,30026,800-9%94,000128,700-27%

Top-End Luxury Vehicles: Mercedes-AMG, Mercedes-Maybach, G-Class, S-Class, GLS, EQS and EQS SUV

Core Luxury Vehicles: All derivatives from C- and E-Class

Entry Luxury Vehicles: All derivatives from A- and B-Class incl. smart

 
Mercedes‑Benz Vans aspires to offer the most desirable vans & services and to be a leader in the field of electric mobility. In 2022, despite ongoing global challenges in the areas of parts supply and logistics, 411,000 units were handed over to customers worldwide, 4% more vans with the three-pointed star, of which around 14,700 were eVans (+15%).

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This is a car forum though not a truck forum. What's next, the number hot dogs at the factory cafetaria? ;)
The only desireable commercial vehicle is the VW ID Buzz anyways, MB can't compete with that by a long shot.
 
When the bid dogs double their EV sales YoY , Tesla should feel a little in danger...

I don't think straight forward competition is much of a threat to Tesla as it seems logical that the EV growth from other manufacturers comes at the expense of their ICE models.
 
Tesla delivering 30% of its annual sales in 1 month does skew the figures a bit.

1673343561024.jpg

Sure, it is always a trade off, make the window too small and you have more noise. Make it too big and you have more stale data. But what is consistent in this case is the trend - a ~50% delta in growth rate between the two.
 
I don't think straight forward competition is much of a threat to Tesla as it seems logical that the EV growth from other manufacturers comes at the expense of their ICE models.
That is the key to the question, 2022 is not the best year to take as an example due to the world environment, but having not exceeded the standard sales (ICE), prior to the EV "boom", your comment applies well.

2023 will be a year to take into account because everything seems to be settling in and that EVs will grow in large percentages and I estimate that we will see a surplus of the sales figures from before when they were just ICEs, I am talking more than anything about BMW, because Audi It has been stagnant and indecipherable for years, and Mercedes must first recover hundreds of thousands of ICE sales it lost in 2021 and 2022.

By the way, summing up 2022
BMW Group N°.1 worldwide
BMW Brand N°. 1 worldwide
 
2023 will be a year to take into account because everything seems to be settling in and that EVs will grow in large percentages and I estimate that we will see a surplus of the sales figures from before when they were just ICEs, I am talking more than anything about BMW, because Audi It has been stagnant and indecipherable for years, and Mercedes must first recover hundreds of thousands of ICE sales it lost in 2021 and 2022.

BMW have exceeded their previously stated plan for EV's, not by a massive amount, but that means the market is receptive enough to support it - which is a far better scenario than if they'd missed it considering the EV market's continued growth. I take that as more of a positive than their overall performance to be honest.

Having said that. The only way I could make sense of their stated goals was to factor in a fairly substantial growth to their overall sales - which we're just not seeing. I'm not doubting the headwinds that manufacturing is facing, but the fact is only 4 times in the modern history of the company (since 1958), have they seen a sales contraction, and those were all because of fairly significant events (in order, the 70's oil crisis, the early 90's recession, the global financial crisis, and the pandemic). Don't get me wrong, it's still one of their best years ever (fourth I believe), so it's not doom and gloom, but the recent wobble is not behavior we've seen before, and certainly not one that makes me think they'll be doing 3 million cars a year in the early 2030's (I've no idea what the market for a cheap as chips Chinese Great Wall built Mini is going to look like though).

FYI (this is brand, whereas projections about BEV's have been Group):

1673375982702.webp


Sure, it is always a trade off, make the window too small and you have more noise. Make it too big and you have more stale data. But what is consistent in this case is the trend - a ~50% delta in growth rate between the two.

I think Tesla's delivery performance generates more than just noise. Across the year they represented 20% of the UK BEV market share but can fluctuate between 0% and 40% in two months, that's a massive swing when you're trying to extrapolate something from it. Regards stale data, we have two new registration periods a year, you really need to have a cycle that includes at least one of those because of the significant impact it has on the size of the market, Tesla's deliveries can be significant and are out of sync with the annual trends. I don't think it paints a very clear picture.

I don't disagree with your conclusion though, it's a sold increase YoY anyway.
 
I find it fascinating that out of Jaguar Land Rover's 215,000 backorder log, 74% of that RR/RR Sport/Defender models. With the JLR CEO's departure in November it will be interesting to see what's next for poor Jaguar. JLR not making a profit since 2018 is just insane.
 
Jaguar is total dead weight. 2025 seems like 10 years from now. I can’t wait to see what the come up with. It had better be the most stunning lineup of vehicles ever. I actually think they’re going to pull it off.

M
 
I hate that they don't break out EQS SUV numbers. Also it does seem the capacity constraints with the GLE and GLS really hurt them this year.
 
2022 - USA - Luxury Brands

BMW - 332,388
MB - 286,764
Lexus - 258,704
Audi - 186,875
Cadillac - 134,726
Acura - 102,306
Volvo - 102,038
Lincoln - 83,486
Genesis - 56,198
Infiniti - 46,619 (Genesis is literally killing them)
Alfa-Romeo - 12,843

M
 

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