Yperion
Cornering Kingpin
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The Alfa Brera picked up the prestigious "Most Beautiful Car in the World" award during a glittering ceremony at the 21st annual International Automobile Festival held in the Grand Palais in Paris, a site with legendary significance in France’s cultural heritage and also in the history of the automobile.
The Alfa Brera fended off competition from the other three contenders on the final shortlist: the Peugeot 407 Coupé, Chrysler 300 C Touring and Lexus IS 250, to pick up the prestigious award for aesthetic beauty, to add to the long list of major design awards the Brera has won since being first presented as a concept in 2002. These numerous important international award include: the ‘Best of Show’, awarded by the magazine Autoweek at the Geneva Motor Show, ‘Best of Show’ in the Prototype category at the Villa d’Este Concours d’Elégance, two prizes for its category at the Bibendum Challenge 2002, one as ‘one of the most elegant in the world’; and also the title of ‘the most fascinating car’ during the Super Car Rally 2002, which runs from Paris to Monte Carlo.
The "Most Beautiful Car in the World" award was handed out during a glamorous ceremony at the Grand Palais that brought together leading figures from the arenas of big business, sport and entertainment, and included former French four times Formula One World Champion Alain Prost, and current Renault Grand Prix team boss Flavio Briatore. Other awards went to the Citroen C6 for best interior, the Bugatti EB 16.4 for 'Supercar of the Year', while the Mazda Sendu won 'Concept Car of the Year'. Master Italian designer Giorgetto Giugiaro, who created the Alfa Brera, received the Grand Prize for Art during the ceremonies...
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