Chrysler A new Chrysler logo takes wing?

[HighestOfHigh]

Tomorrow, we'll get the official skinny from Chrysler on what the automaker's product plans are over the next few years. As the Fiat-directed new (and new again) Chrysler looks to break free from the shackles of mediocrity and reinvent itself, a filing at the U.S. Patent and Trademark office appears to confirm an Allpar report published earlier this month, showing the new winged logo that will presumably adorn cars coming from the Chrysler division. The look is sleeker and clearly more modern than the previous winged logo, which incorporated the old Chrysler seal. The new one has an almost Aston-esque vibe to it, featuring "Chrysler" embossed in a blue emblem centered between the outstretched wings. Allpar also reports that Dodge cars will ditch the Ram's-head logo for something all their own as well. We've got a feeling everything will be revealed in Chrysler's marathon six-hour press briefing tomorrow, so stay tuned for more.

- A new Chrysler logo takes wing? — Autoblog

 

[siko]

It looks sleeker and less cheap, so it was needed if they really want to tackle Cadillac with this brand.

 

[ateekt]

Aston-Martin wanna be? At least, something Chrysler can improve on!

 

[Monster]

Just no, we already have Aston, Mini and Bently with a similar logo design already.

 

[HighestOfHigh]

Just no, we already have Aston, Mini and Bently with a similar logo design already.

Well with all them already having it, I guess one more wouldn't help.

 

[kovachian]

I like it, it's a real improvement over the fuddy-duddy old logo.

 

[Wunderkind]

I think it's wonderful! I cannot see the Chrylser name in the new logo.

 

[Centurion]

Too much Aston.
Too too generic.

 

[bmer]

The application: United States Patent & Trademark Office