When Walter da Silva introduced the Audi S5 at the 2007 Geneva Auto Show, the illustrious Audi design chief - now head of design for the entire Volkswagen Group, literally wept. “It is the most beautiful car I have ever created,” said the Italian. When you consider the man’s resume, with cars like the Alfa Romeo 156, 157 and the Lamborghini Miura concept, you begin to realize just how special the A5/S5 coupes are for Audi and how significant they are within the automotive market place. That they were the first car from Ingolstadt to utilize Audi’s new modular longitudinal architecture (MLP), with its configuration redesigned for better weight distribution, lower weight and improved dynamics, it’s also easy to see that Audi is back in the B-segment coupe business with authority. When trying to determine a new Audi to add to our fleet, the S5 seemed like a natural.
Our focus on the S5 was not a novel one. The car hit the US market around December 2007 and has been in short supply ever since. High demand for the car worldwide has left American allocations limited… nowhere near enough to appease the USA’s own appetite for the new GT.
No doubt the S5 is special and we decided to make it even more so by investigating what Audi Exclusive had to offer for our America-bound S5. A recent visit to the Audi Exclusive showroom managed by quattro GmbH at the company’s Neckarsulm facility this year left us plenty impressed on the division’s capabilities. Finding out what was available for our market became our mission and the building of a special S5 would be our goal.
Inquiring about the process, we came into contact with Erin Goward – the American manager of Audi Exclusive whose office is at Audi of America headquarters in Herndon, Virginia. Erin walked us through the Audi Exclusive program in the USA.
For most vehicles, tailoring is focused on the most obvious and striking of changes – custom paint. Audi Exclusive is willing to paint your new Audi literally any color you want with just two limitations. First, Audi AG utilizes water-based paint systems nowadays, so any paint code has to be compatible with that process. Second, Audi has decided not to paint any cars in codes utilized by its wholly owned Italian subsidiary Lamborghini. Other than that, the sky is the limit. For this service, Audi charges a $2,500 premium.
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