That horrible lightbar was the idea of Lesnik. As a former owner of the Gen2 CLS and R230 SL, it hurts me so much to see this abomination. Now even a Honda Civic is better looking than this.
That specific design element was driven heavily by
Robert Lesnik, the Head of Exterior Design at Mercedes-Benz, working under Gorden Wagener.
While Wagener oversaw the overall brand direction, Lesnik and his exterior styling team pioneered the front horizontal light bar to serve a completely different purpose than the illuminated grille. [
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Why Robert Lesnik's Team Created It
- The Ultimate "EQ" Identifier: When Mercedes-Benz launched its all-electric EQ sub-brand (starting with the EQC, EQS, and EQE), Lesnik wanted a styling cue that instantly told onlookers, "This is an electric Mercedes, not a gas one." The continuous light band across the top of the grille became the mandatory visual anchor for all EQ models.
- Visual Width and Low Stance: From an engineering standpoint, EVs have heavy battery packs in the floor, making them naturally taller. By placing a stark, glowing horizontal line as high up on the nose as possible, Lesnik's team visually widened the car and made it look lower, sleeker, and more planted to the ground.
- Creating a "Night Face": Lesnik has frequently spoken about creating a distinct "night face" for cars. Since electric cars do not require traditional open grilles for engine cooling, his team used the upper lightbar to frame the solid "black panel" snout, creating a futuristic graphic that is unmistakable in the dark. [1]