Infiniti becomes major RBR backer
Infiniti: No interest in engine badging
Japanese car maker Infiniti is to enter Formula 1 as a major sponsor of the Red Bull Racing team in 2011, although the move will not extend to a rebranding of the outfit's Renault engines.
Infiniti, which is the luxury car brand of long-term Renault partner Nissan, has embarked on the move to increase its brand awareness as part of a major push to raise sales worldwide.
The initial two-year deal, which will also act as a precursor to technical collaboration between the company and Red Bull Racing, will see Infiniti's name and logos feature on team clothing and prominent parts of the car - including the rear wing and nose.
Infiniti's presence will be alongside, and not instead of, the continued major presence of the Renault brand at the championship-winning team. The French car manufacturer remains the team's official engine supplier and its logos will continue to feature heavily on the car.
Infiniti: No interest in engine badging
Infiniti has no desire for Red Bull Racing's Renault engines to be rebadged under its own name as part of its commercial tie-up with the world championship-winning team, despite wild claims this week about such a move.
Widespread media reports incorrectly suggested that Infiniti's partnership with Red Bull Racing would result in the Milton Keynes-based outfit rebranding its Renault engines for 2011.
However, Renault is not only maintaining the naming of its power-units but it is also keeping the increased branding presence on Red Bull Racing's cars that it enjoyed at the end of last year.
Renault's logos will appear on the engine covers and drivers' visors, while Infiniti's branding will appear on the rear wing, nose and drivers' overalls.
