BeeMer Boi said:Going for the Mini Cooper look I think.
But being serious, it's simply a marketing thing. The new TT's coming, so they're trying to sell off the current model TT, and what better way to do that than to change something little and provide customers with something different to the rest of the TT owner's.
Simple product extension strategy as the product reaches its maturity stage. They're just trying to milk as much sales from the TT as possible before the new TT debuts soon.
That's something BMW should have done with the current E46 Coupe so that more units could be sold off the dealership lots QUICKER to make way for the new Coupe which is being delayed now coz of strong E46 Coupe sales.
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