Celebrating 140 Years of Innovation together with customers, fans and communities around the world, Mercedes-Benz has embarked on an epic trans-continental journey. Follow the route here on the Mercedes-Benz Media Site. During this stage, the new S-Class explores exceptional destinations across South America, including São Paulo, Rio de Janeiro, Buenos Aires and Santiago de Chile.
Following the World Premiere of the New S-Class on 29 January 2026, three new S-Class saloons have set off on a global drive spanning more than 50,000 kilometres across six continents. The journey will visit a symbolic 140 locations, each reflecting a chapter of the brand’s heritage, pioneering spirit and worldwide presence.
From legendary routes and historic milestones to iconic megacities, the convoy is bringing Mercedes-Benz innovation to life on every continent. Along the way, the new S-Class is joined by classic vehicles, current production models and local fleet cars, creating unique encounters at every checkpoint.
The journey offers memorable in-person moments for customers, Mercedes-Benz Club members and fans – from spontaneous meetups to exclusive stories and showcases. Local celebrations and community highlights continue to shape the journey as it unfolds.
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