mini

Munich. The new MINI family is doing its warm-up laps - and that works best on ice and snow in the bitter cold of the Arctic Circle. The new MINI is currently undergoing its driving dynamics tests at the BMW Group's winter test centre in Arjeplog, Sweden. The new edition of the MINI is fully...

Munich/London. The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021. This custom-made one-off car is a product of the collaboration between MINI and Paul Smith announced in November 2020, which has resulted in these two iconic British brands...

Munich. Urban mobility, sustainability, cosmopolitanism and individuality are at the focus of dialogue with visionaries and the community at numerous locations in the Munich city area. MINI Brand Hub in the MINI Pavilion on Lenbachplatz will be the "place to be" at IAA 2021. Urban mobility and...

Munich. The MINI App launched in July 2020 acts as a universal interface providing effortless communication between smartphones and vehicles in more than 46 countries on five continents. Over 4 Mio. people (My BMW and MINI App together) are now using the new generation of the app, with its...

Munich. The BMW and MINI Driving Experience is expanding its offering to include Safety Training for people with physical disabilities. From July 2021, for the first time, a driving-oriented programme will be conducted under the guidance of trained instructors and in specially converted BMW and...

Munich. It is a marathon for people and engines. Once a year, the top stars of touring car and Gran Turismo racing battle it out for victory at the 24-hour race on the Nürburgring. The atmosphere at the competition against and around the clock is reminiscent of the times when Formula 1 races...

Munich. The development of the MINI App – first introduced in July 2020 – is continuing apace. Having already been launched in 33 markets (mainly in Europe), this key interface between smartphone and vehicle is now also available in the USA, Russia, Japan, Australia and 17 other countries, and...

Digital companion for MINI owners, new MINI App offers enhanced digital customer experience with new look and functionality. Woodcliff Lake, N.J., March 31, 2021. MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for...

Woodcliff Lake, N.J., March 25, 2021. MINI USA announced today the availability and U.S. pricing for the new 2022 MINI Countryman Boardwalk Edition. The latest MINI special edition offering comes well equipped and with aesthetically compelling contrasts and colors that speak to MINI enthusiasts...

Munich. Perfectly networked, always online, seamlessly integrated and always ready for typical MINI driving pleasure. This is how urban premium mobility presents itself in the digital age. Alongside the fresh, strikingly purist design and new equipment features, the extensively enhanced...

Munich. Under the motto "Launched by _ ", the British premium car manufacturer MINI is launching a global video clip campaign for the market launch of the new edition of its models in the small car segment. Young and renowned artists, up-coming athletes and experienced driving fun experts, as...

Munich. If Hamburgers are drawn to the Baltic Sea beach, they can first follow the signs to Berlin. The Autobahn 24 not only leads to the capital, but also forms the first stage for a particularly scenic route to Lübeck and from there on to the sea. After about 40 kilometres of driving through...

Munich. Spring will not be long in coming. A particularly attractive harbinger of the warm season is already on the roads these days. With the market launch of the new MINI Convertible, the brand-typical driving pleasure and extroverted style in a small car reach an even higher level. The open...

Munich. The hustle and bustle begins earliest on almost every day in the port of Hamburg. It is the gateway to the world, as the people of Hamburg say. Indeed, shipping routes connect the Hanseatic city with more than 900 ports in a good 170 countries around the globe. Around 8,000 ship calls...