EnI
Piston Pioneer
1st place: Audi A8 4.2 TDI Quattro (4.1L V8, 350HP, 800Nm, 0-100kmh in 5.5s, 2070kg, €90.8k)
1st place - tie: BMW 740d (3.0L I6 TT, 306HP, 600Nm, 0-100kmh in 6.3s, 1950kg, €80.3K)
3rd place: MB S 450 CDI (4.0L V8, 320HP, 730Nm, 0-100kmh in 6.6s, 2090kg, €92k)
A8 was praised for interior quality, great performance (massive torque combined with Quattro & rear diff), great chassis variability & all-roundness (almost as comfortable in Comfort mode as S-class, and almost as dynaimc in Dynamic mode as 7er), and for all the tech packed in the car - incl the great gearbox. They like the noble und luxurious feeling in the cabin.
It was criticized for its high weight, less rear head room than 7er & S-class. And for exterior styling - the said it looked like A4 from the distance - especially the side profile.
7er was praised for it's dirver orientation: handling & great direct steering, great I6 TT engine, low fuel consumption, price, functional & futuristic cockpit, comfortable rear ambient.
It was criticized for not comfortable (enough) suspension.
S-class was praised for very comfortable & serene ride. The cabin was also praised for serenity & luxurious feel & comfort - especially the rear seats.
It was criticized as not being as sporty as the rival, for being heavy & not eco-friendly (high fuel consumption & high CO2 levels).

Vergleich Audi A8/Mercedes S-Klasse/BMW 7er - Audi A8 und BMW 7er sind die Besten - Testberichte - autobild.de