Video: Audi renews ad wars, takes shot at BMW in new commercial

[HighestOfHigh]

BMW and Audi can always be counted on for a good marketing fight. The two German luxury automakers first went kopf an kopf in European print ads, then on U.S. airwaves and next on our billboards. But after a bit of back and forth, the "good natured" ribbing appeared to have died down – at least for a while. We didn't receive an official notice in the mail stating that the ad battle between BMW and Audi was back on, but the post-jump commercial tells us everything we need to know.

Audi appears to be drawing first blood in round two of BMW v Audi, as the four-ringed automaker gives us a lesson on the dynamics of friendly competition. It appears Audi is very smitten with the fact that its vehicles won three straight Car and Driver comparisons against its German rival; smitten enough to spend bucks on a new 30-second spot to rekindle one of the more entertaining rivalries in the auto industry. We can hardly wait for BMW's response.

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

- Video: Audi renews ad wars, takes shot at BMW in new commercial — Autoblog

 

[aleks_16]

wow they have won 3 times against BMW hmm how often has BMW win against Audi ? 50 times ?
Audi have a new slogan ???

 

[Mr Robert]

Audi reeks of inferiority complex...

 

[EnI]

Audi reeks of inferiority complex...

... and they suffer the lack of true identity. At least in US market.

It sometimes seems Audi can only exist within the context of being compared to BMW & MB. As an anti-BMW, and anti-MB.

 

[klier]

How low can you go? Maaaaan

 

[HighestOfHigh]

^^^^LOL @ the BMW crew (ON TIME AS ALWAYS)

You all support is truly entertaining! Personally I love seeing Audi beat on BMW. It brings me JOY!

 

[Shining Star]

I hate these types of advertisements, the ones that go about winning this or that comparison."Audi has beaten BMW in three straight comparisons." That doesn't,in the slightest, make BMW lesser than Audi all of a sudden.

 

[ateekt]

Be as it may but Audi have to live with a bitter truth... They could be the best, however, they lack the real driving sheer; Rwd..!!

 

[klier]

^ Yep, too bad that this forum, like almost every non Audi centric car forum, has almost no Audi fans. I wonder why? Is it because Audi has almost no real fans and all those cars I see on the road are cheap lease cars from the company they work for???? Hmmm

 

[braaf]

I personally think that VW pay the drivers of Audis alot of money to drive Audis. Oops!

 

[LaArtist]

Funny stuff

Kinda bad taste but funny

I mean BMW has done it themselfs..
So they can just eat it and shut up now..

 

[Bartek S.]

More videos: http://www.germancarforum.com/audi-...cials-planned-air-during-winter-olympics.html

 

[Sunny]

Nice, I love ad wars. I hope BMW responds in kind.

 

[Beemer B773ER]

Not a big fan of direct comparison advertising, especially when they're comparing subjective issues....BUT, this ad war between Audi and BMW is very entertaining!

I think this is the best war so far between the two:

 

[Mr Robert]

... and they suffer the lack of true identity. At least in US market.

It sometimes seems Audi can only exist within the context of being compared to BMW & MB. As an anti-BMW, and anti-MB.

Audi has much more confidence here in Europe, no need to do these insecure things here. Maybe in a few years the same will be true for the US market?

 

[MikeJ]

^ Yep, too bad that this forum, like almost every non Audi centric car forum, has almost no Audi fans. I wonder why? Is it because Audi has almost no real fans and all those cars I see on the road are cheap lease cars from the company they work for???? Hmmm

Uhm... maybe it's because Audi has fewer (and less loud) fanboys?

 

[Human]

Not a big fan of direct comparison advertising, especially when they're comparing subjective issues....BUT, this ad war between Audi and BMW is very entertaining!

I think this is the best war so far between the two:

Exactly...and now let's wait for BMW's retaliation on Audi's latest

 

[EnI]

Audi has much more confidence here in Europe, no need to do these insecure things here.

Such advertising is restricted in EU. Otherwise I'm sure Audi would be tempted to do in the EU as well.

But sure Audi's image in EU is doing far better than in US ... therefore no need for such moves. But if allowed (I guess) Audi would be very tempted to bash BMW in EU as well.

BMW officials have stated several times they are puzzled by the Audi's obsession with BMW.

I guess they don't want to be a second fiddle anymore ... Proud Bavarians, but when "Bavarian automotive pride" is mention EVERYBODY thinks of BMW instantly. No surprise guys @ Audi & VAG are highly frustrated. Since when Swabian pride is mentioned - MB & Porsche come equal.

 

[Human]

^^^ The point is 'proud' & 'respect' are earned not won through childish subjective advertising....and in all previous cases BMW's retaliation ads were so much more mature and objective + factual. Audi has to grow up, the more they 'want to be' they more they become a 'wanna be's'!

 

[PanterroR]

My reaction to that commercial -