Joy is BMW.

[EnI]

BMW brand image campaign ... Starting on June 20th.

The Story Of Joy ... (German version) ... preview:

https://mediapool.bmwgroup.com/mediapool/econtroller/tvFootageDownload?dokNo=PF0002770&actEvent=wmv

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Translation:


We are BMW.

But we do not build cars only.
We invent time-machines, / @an older man in 1er /

build snowploughs, / @X5 snow drifting /

and create artworks. / @Z4 painting /


We make new friends, / @a kid with diecast model cars /

and maintain friendships. / @BMW meetings & events shots /


We are efficient,/ @EfficientDynamic solutions /
and dynamic.


We give future a face. / @GINA Concept /


We have known from the start
that what people feel is just as important as what they drive.

Joy is what makes us move / moves us.
Joy is BMW.

 

[SCOTT27]

Soon the IAA Previews will begin : "Joy of Tomorrow , Today..."

 

[braaf]

Nice ad. Brought a smile to my face too.

 

[ree]

Great advert!!! Love it…

 

[ateekt]

Simply awesome! This is the post-of-the-day & a bundle of thanks for sharing mate!

 

[Zafiro]

Joy is a lightweight concept from BMW...

 

[ateekt]

Who wants a wall-paper?

And this is what & where she did this!

 

[EnI]

Official print ads ... "Joy is BMW" campaign.

Joy is BMW.


Joy takes a little, and gives a lot.


Joy never says never.


Joy is AND. Not OR.


Joy is infinitely beautiful.


Joy is young.

 

[SCOTT27]

We have started to see our competitors imitate the BMW image and whist the driving standards of their models compared to BMW's is debatable.
The new direction is intent on further communicating the message that there is not one car that defines the image of the BMW brand,
Joy is the feeling you get standard with any BMW.

A BMW is for any age , demographic ,lifestyle and any level of performance and driving dynamics. It is when you start the car and hear the engine roar and the smile that spreads across your face as you leave your driveway. Is in essence the core elements that will define the BMW brand for our customers.

This new message will also communicate Future Interesting and innovative mobility concepts and mobile communication statements.
As we begin with the "Joy is what you make of it" Programme with the new BMW X1.

 

[Shining Star]

I'll have to admit...that's a nice advert.

 

[rollo]

Yup, BMW and pure joy.

Bring back the 60's and the VW beetle and lets all hug now!!!

 

[ree]

Great special!!!

FREUDE IST BMW



And it is definitely my absolutely favourite spot, next to the Mercedes Faithful one!!! Touching……

 

[EnI]

English version ...

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http://www.bmw.com/com/en/insights/technology/joy/bmw_joy.html

 

[klier]

Joy is a lightweight concept from BMW...

Not just a concept like CS, Gina or soon-to-be-shown Vision ED though, but something concrete that will see production!

 

[EnI]

Joy is a lightweight concept from BMW...

Z29 Concept car, anyone?

The production car will come ... when the tech will be ready & cheap enough.

Upcoming Vision ED will set the path ...

 

[SKY]

But the looks of the car don´t look like a preduction car.

 

[Mr Robert]

But the looks of the car don´t look like a preduction car.

...and, therefore, it probably is not.

 

[Giannis]

English version ...

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JOY IS BMW

Fantastic stuff!

Thanks!

 

[AdvEvo]

Now were is my joy car then

The money is sitting on the bank just waiting to get spend on new sporty high rev lightweight car. Should the money go munchen or stuttgart that s the question.

lol

 

[Giannis]

If you want the car, before your hair gets white, then you have to pay stuttgart...

Sorry, couldn't resist