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Joy is BMW.

Discussion in 'The BMW Lounge' started by EnI, Jun 18, 2009.

  1. EnI

    EnI Well-Known Member GCF Guru Contributing Member

    BMW brand image campaign ... Starting on June 20th.

    The Story Of Joy ... (German version) ... preview:




    We are BMW.

    But we do not build cars only.
    We invent time-machines, / @an older man in 1er /

    build snowploughs, / @X5 snow drifting /

    and create artworks. / @Z4 painting /

    We make new friends, / @a kid with diecast model cars /

    and maintain friendships. / @BMW meetings & events shots /

    We are efficient,/ @EfficientDynamic solutions /
    and dynamic.

    We give future a face. / @GINA Concept /

    We have known from the start
    that what people feel is just as important as what they drive.

    Joy is what makes us move / moves us.
    Joy is BMW.
    • Like Like x 14
  2. SCOTT27

    SCOTT27 Well-Known Member Contributing Member

    Soon the IAA Previews will begin : "Joy of Tomorrow , Today..."
  3. braaf

    braaf Active Member

    Nice ad. Brought a smile to my face too. :)
  4. ree

    ree Well-Known Member

    Great advert!!! Love it… :bowdown:
  5. ateekt

    ateekt Well-Known Member

    Simply awesome! This is the post-of-the-day & a bundle of thanks for sharing mate! :t-cheers:
  6. Just_me

    Just_me Well-Known Member

    Joy is a lightweight concept from BMW...
    • Like Like x 4
  7. ateekt

    ateekt Well-Known Member

    Who wants a wall-paper? :t-cheers:

    [Broken External Image]:http://img.worldcarfans.com/2008/12...ting-dynamics-created-by-the-new-bmw-z4_2.jpg


    And this is what & where she did this! :usa7uh:

    • Like Like x 2
  8. EnI

    EnI Well-Known Member GCF Guru Contributing Member

    Official print ads ... "Joy is BMW" campaign.

    Joy is BMW.
    [Broken External Image]:http://img269.imageshack.us/img269/7953/p90048557.jpg

    Joy takes a little, and gives a lot.
    [Broken External Image]:http://img31.imageshack.us/img31/7032/p90048592.jpg

    Joy never says never.
    [Broken External Image]:http://img268.imageshack.us/img268/6876/p90048558.jpg

    Joy is AND. Not OR.

    [Broken External Image]:http://img200.imageshack.us/img200/7563/p90048559.jpg

    Joy is infinitely beautiful.
    [Broken External Image]:http://img199.imageshack.us/img199/6365/p90048560.jpg

    Joy is young.
    [Broken External Image]:http://img31.imageshack.us/img31/2750/p90048591.jpg
    • Like Like x 2
  9. SCOTT27

    SCOTT27 Well-Known Member Contributing Member

    We have started to see our competitors imitate the BMW image and whist the driving standards of their models compared to BMW's is debatable.
    The new direction is intent on further communicating the message that there is not one car that defines the image of the BMW brand,
    Joy is the feeling you get standard with any BMW.

    A BMW is for any age , demographic ,lifestyle and any level of performance and driving dynamics. It is when you start the car and hear the engine roar and the smile that spreads across your face as you leave your driveway. Is in essence the core elements that will define the BMW brand for our customers.

    This new message will also communicate Future Interesting and innovative mobility concepts and mobile communication statements.
    As we begin with the "Joy is what you make of it" Programme with the new BMW X1.
  10. Shining Star

    Shining Star Well-Known Member Contributing Member

    I'll have to admit...that's a nice advert.
  11. rurella

    rurella Well-Known Member Premium Member

    Yup, BMW and pure joy.

    Bring back the 60's and the VW beetle and lets all hug now!!!
  12. ree

    ree Well-Known Member

    Great special!!!


    [Broken External Image]:http://img37.imageshack.us/img37/3504/wallpapertimeless1280x1.jpg

    And it is definitely my absolutely favourite spot, next to the Mercedes Faithful one!!! Touching……
    • Like Like x 6
  13. EnI

    EnI Well-Known Member GCF Guru Contributing Member

    • Like Like x 2
  14. klier

    klier Member



    Not just a concept like CS, Gina or soon-to-be-shown Vision ED though, but something concrete that will see production!
  15. EnI

    EnI Well-Known Member GCF Guru Contributing Member

    Z29 Concept car, anyone? :t-hands:

    The production car will come ... when the tech will be ready & cheap enough.

    Upcoming Vision ED will set the path ...
  16. SKY

    SKY Well-Known Member

    But the looks of the car don´t look like a preduction car.
  17. dr Dunkel

    dr Dunkel Global Moderator Staff Member

    ...and, therefore, it probably is not.
  18. Giannis

    Giannis Global Moderator / Editor Staff Member

    Fantastic stuff!


  19. AdvEvo

    AdvEvo Active Member

    Now were is my joy car then:)

    The money is sitting on the bank just waiting to get spend on new sporty high rev lightweight car. Should the money go munchen or stuttgart that s the question.

  20. Giannis

    Giannis Global Moderator / Editor Staff Member

    If you want the car, before your hair gets white, then you have to pay stuttgart...

    Sorry, couldn't resist :D

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