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Today BMW AG announced their plans for the future. I'll try to point out the main points, before press release is available in English.
BMW Group plans:
Source: BMW AG
English press release available now:
BMW Group PressClub
BMW Group plans:
- 1.8 million cars sold per year by 2012 (+30% vs 2006), 150k motorcycles sold per year by 2012 (+50% vs 2006)
- way more than 2 million cars sold per year by 2020; motorcycle sales will also rise a lot by 2020
- return on sales before taxes & interests in core automobile business to reach a margin between 8% and 10% by 2012 (vs 6.3% in 2006), and is planned to stay steady at least till 2020
- return on capital employed to reach 26% margin by 2012 (vs 21.7% in 2006), and is planned to remain steady at least till 2020
- 6 billion Euro cost-cutting program will start (so €6 billion less costs by 2012)
- production will get even more efficient - they will review all the expenditures: costs, R&D & capital employed per car will be reduced in every process step; more parts-sharing, more modular approach, joint-ventures / cooperations with other manufacturers, standardization of processes
- still a lot of potential to gain additional value & improve lifecycle of every product, and this potential will be employed
- productivity will increase by 5% per year till 2012 - with no significant labour changes (no major increasing or decreasing of labor force)
- US production will increase from 140,000 units per year to 240,000 units per year by 2012 - in order to achieve "natural hedging" against USD
- China production will increase from 30k to 44k per year initially - further increase of China production very possible
- MINI Oxford plant capacity will increase from 240k to 260k units per year soon
- way higher dividend per share from 2007 on
- further share buy-back by BMW AG planned
- better pension plans for BMW employees
And most important: official product portfolio plans till 2012
- focusing on premium positioning of all products by BMW Group
- aggressive Product line & Market expansions
- BMW: X1 compact SAV, X6 SAC, "Progressive Activity Sedan" ("F5"), 4dr Gran Turismo ("new 8er")
- MINI: Mini SAV coming
- Rolls-Royce: RR Phantom coupe coming; completely new model positioned below the Phantom planned
- many new motorcycle models from both BMW & Husquarna brands
- focusing & devotion to new technology (especially the Cleaner energy - reducing energy consumption & gas emissions)
- offering new individual mobility solutions ("= opening new niche segments with crossover & innovative products")
- new - the 4th - brand in BMW Group portfolio very possible: either by acquisition of an existing company / brand, or establishing a new non-existing / inactive brand; but only under condition the new brand is completely compatible with a current BMW Group product portfolio, values, tech, organizational culture, profitability etc; but the current analysis showed no such appropriate brand / company available right now.
Source: BMW AG
English press release available now:
BMW Group PressClub





