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Dirk Arnold takes over as head of Product Communications BMW Automobile
31.08.2007
Munich. As of 1 September 2007, Dirk Arnold (41) will take over as head of Product Communications BMW Automobile at BMW Group Corporate Communications. Dirk Arnold joined the BMW Group in 2002, so far being responsible for various marketing functions. Currently, he is the head of BMW Market and Trend Research.
Source: BMW AG
I find this news interesting due Mr Arnold is a head of Market & Trend Research.
Meaning: Mr. Arnold - as the new product communication chief will be able to communicate new niche products & new features more properly & efficiently - with strong arguments based on market / trend researches.
That shows BMW won't make same mistake as they did with E65 7er and other new designs - not being able to communicate / explain features & designs properly.
Mr. Arnold as product communication BMW Automobile chief is a sign BMW are coming with some ground-braking products & tech in the future.
31.08.2007
Munich. As of 1 September 2007, Dirk Arnold (41) will take over as head of Product Communications BMW Automobile at BMW Group Corporate Communications. Dirk Arnold joined the BMW Group in 2002, so far being responsible for various marketing functions. Currently, he is the head of BMW Market and Trend Research.
Source: BMW AG
I find this news interesting due Mr Arnold is a head of Market & Trend Research.
Meaning: Mr. Arnold - as the new product communication chief will be able to communicate new niche products & new features more properly & efficiently - with strong arguments based on market / trend researches.
That shows BMW won't make same mistake as they did with E65 7er and other new designs - not being able to communicate / explain features & designs properly.
Mr. Arnold as product communication BMW Automobile chief is a sign BMW are coming with some ground-braking products & tech in the future.
