Mark
Staff member
Among one of the most common questions, I tend to hear often these days when talking about BMWs in general:
What's up with the new design direction? Did we get accustomed to the X7 grill already? OK. How about then the new face of the 3 and 4 series? OK. And now this happened.
How did we get from this:
to this:
Don't get me wrong. I like all of them, it's just a different kind of like.
Is BMW still following the Bangle promise of 'revolution -> evolution' cycles? Why do they have to be polarizing cycles? What's the endgame? Is there one in sight? Normally it'd be "follow the money", so naturally, common sense says build it in a way that they will like it and then buy it. I'm not sure sales numbers tell the true stories anymore. Fleet sales, leases, and other gimmicks out there can massage data and make it look like: "sales beat records, so they must've liked it". Nope, I don't buy that anymore. One fact does not necessarily mean the other one has to be accepted as such in this case. Anyone can make sense of this?
What's up with the new design direction? Did we get accustomed to the X7 grill already? OK. How about then the new face of the 3 and 4 series? OK. And now this happened.
How did we get from this:
to this:
Don't get me wrong. I like all of them, it's just a different kind of like.
Is BMW still following the Bangle promise of 'revolution -> evolution' cycles? Why do they have to be polarizing cycles? What's the endgame? Is there one in sight? Normally it'd be "follow the money", so naturally, common sense says build it in a way that they will like it and then buy it. I'm not sure sales numbers tell the true stories anymore. Fleet sales, leases, and other gimmicks out there can massage data and make it look like: "sales beat records, so they must've liked it". Nope, I don't buy that anymore. One fact does not necessarily mean the other one has to be accepted as such in this case. Anyone can make sense of this?
