US (and Canadian) October 2009 Sales

[siko]

Source: Autoblog.com

 

[siko]

BMW GROUP U.S. DIVISION REPORTS OCTOBER 2009 SALES

* 03.11.2009
* Press Release

Woodcliff Lake, NJ – November 3, 2009... The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 20,619 vehicles, a decrease of 19.1 percent from the 25,475 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 199,838 vehicles, down 23.7 percent compared to 261,802 vehicles sold in the first ten months of last year.

BMW Brand Sales
Sales of BMW brand vehicles decreased 18.6 percent in October for a total of 16,443 vehicles compared to 20,203 vehicles reported in the same month a year ago. The sales volume met BMW’s expectations for the month and reflected limited inventory of the new 2010 model lineup, which began to arrive at dealerships in the middle of October. Year-to-date, BMW brand sales were down 25.6 percent to 160,666 vehicles compared to 215,836 vehicles sold in the same period of 2008.

“In October, we continue to see the trend of high volume premium models grabbing the majority of sales while lower volume specialty vehicles lag their previous year’s performance,” said Jim O’Donnell, President of BMW of North America, LLC. “That’s why we are concentrating our efforts on our core 3, 5, 7 and X5 series – all of which performed well with the 7 Series showing its best single month performance, outselling the same month last year by 10.3 percent to now lead the segment for the first time this year.”

BMW Certified Pre-Owned (CPO)
In October, sales of BMW’s Certified Pre-Owned vehicles increased 31.9 percent to 10,467 CPO vehicles versus 7,937 vehicles reported a year ago. Year-to-date, CPO sales were up 11.6 percent to 94,982 over the 85,081 reported in the same period of 2008.

MINI Brand Sales
MINI USA reported sales of 4,176 automobiles, a decrease of 20.8 percent compared to 5,272 cars reported in the same month a year ago when MINI benefited over-proportionally from $4 dollar gas prices. Year-to-date, MINI USA also reported sales of 39,172 automobiles, a decrease of 14.8 percent, compared to the 45,966 cars reported in the first ten months of 2008.

“October played trick or treat with us and we got a mixed bag of news with no clear trend,” said Jim McDowell, Vice President MINI USA. “While our dealers reported a lot of cautious customers and pragmatic buying choices, we also saw an inspiring performance in the West with sales being above last year.”



[Source: BMW NA]

 

[Merc1]

Mercedes is on the re-bound, but we have to see if they can keep it up. The E-Class is carrying them along with the GLK.

Smart on the other hand if finished IMO. Unless the re-design it, it won't be around much longer. Weak-arse engine, awful transmission, RWD, poor fuel economy and now word of mouth has taken its toll. That and still relatively cheap gas means the end of Smart IMO.

M

 

[siko]

Don't know whats going on with BMW... they were outgunned significantly by Lexus and MB... maybe an X3M can increase their sales?

 

[Bartek S.]

Audi of America Reports Third-Best October for US Sales

Audi Canada Achieves Best Year Ever - In Only 10 Months
-----------------------------------
Model Line October 2009
-----------------------------------
A3 35
-----------------------------------
A4/Avant 381
-----------------------------------
A5/S5 224
-----------------------------------
TT 25
-----------------------------------
A6/S6 52
-----------------------------------
A8/S8 2
-----------------------------------
R8 12
-----------------------------------
Audi Q7 137
-----------------------------------
Audi Q5 232
-----------------------------------
TOTAL 1,100
-----------------------------------

 

[Mr. Mercedes]

Eni, what's the breakdown?

 

[LaArtist]

whoa big up to mb..

 

[Beemer B773ER]

A few quick observations...

Hyundai, Kia and Subaru (who?.. Subaru!!) = WOW. Whether's it's dirt cheap pricing, or making the most of the 'Cash for Clunkers' Government program, or whatever other possible reason, those are some impressive jumps! Makes we want a Forester!!

All GM brands showing numbers in the green, except for the 3 which got the Gordon Ramsey chop! (Pontiac, Saturn and Hummer).

Makes me SMILE from ear to ear looking at those Hummer numbers. I've heard there's some sort of economic problem in the world or something (not sure, just heard it from the grapevines, aka Twitter), but the grass looks greener, the sky bluer, the sun brighter, and the roads more enjoyable now that Hummer sales have tanked!

What are the odds of a car company having a month's sales within 0.0066 of a percent of its previous month's numbers? Ask Honda, those geniuses just achieved it! Too bad no one from the company bought a lottery ticket last month.

The total sales for Chrysley Group is less than half that of GM, Ford, or Toyota... less than Honda, and wait about a week and it'll be less than that of Nissan. Amazing (in a bad way) to see the company head south of the Break-Even's border (next stop: Fiat Group HQ somewhere in Italy).

The name's Smart, Not-So Smart.
Maybe they should turn all the Smart cars backwards, attach them together and use them as tramS in San Francisco (get it? Smart backwards = tramS. Now you gotta admit that was Smart,..I mean clever).

Mitsubishi... oh man. Now that is really really tragic. There's only so much the awesome looking Lancer can do on its own. I'm interested in the Outlander, but can't look at it seriously with Mitsubishi in such a hole. Very sad.

Fascinating sales battle between Audi, Acura and Infiniti. Gotta keep an eye on who's gonna go in what direction over the following months.

BMW and Mini = Ouch!
BMW's still moved a grand total of six(6) X3's off the lot per day for the month of October (it's a joke just in case you thought that was actually impressive). Good to see that there were more X6's sold than Hummers.

And finally... every damn company on that list outsold Hummer!

 

[Beemer B773ER]

Here are the figures for Mazda since they weren't available on the chart.


MAZDA REPORTS OCTOBER 2009 SALES

IRVINE, Calif., Nov. 3 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported October 2009 sales of 15,068, a decrease of 8.4 percent versus October of 2008. Overall, total yearly sales are reported at 175,257, down 24.4 percent compared to 2008.

The all-new 2010 MAZDA3 led the way with sales of 6,729 vehicles, an increase of 10.4 percent, and the best October since 2007. The 2010 MAZDA3 is a redefined, reengineered, and restyled sport compact that delivers improved appearance and performance, fresh features, and an unmatched level of refinement.

MX-5 Miata, RX-8 and CX-7 all reported sales that represent the best October since 2007, signaling that Mazda is gaining strength and momentum.

Mazda Motor de Mexico (MMdM) reported sales of 1,591, down 20 percent versus last year. Mazda Canada Inc. (MCI) sold 5,612 units, down 8.1 percent compared to last October.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

-----
Mazda Reports October 2009 Sales

 

[siko]

Mercedes-Benz Reports October Sales of 18,193
Highest Month of the Year

MONTVALE, N.J., Nov. 3 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported October sales of 18,193 vehicles, its highest month of the year and a 21.3% improvement over October 2008.

"Clearly we're very pleased with this month's result and we believe that we will be able to parlay this into a strong fourth quarter and continued increases in our market share," said Ernst Lieb, President & CEO of MBUSA. "This is validation of the 'back to basics' approach we have undertaken in partnership with our retail network, utilizing the current economic environment to strengthen the customer experience and promote the value inherent in our product line." Lieb said the sales gains for the month were also influenced by a more stabile economic environment relative to last year and to the momentum of the company's new products -- the compact SUV GLK-Class and the new 9th generation E-Class -- as well as volume leaders like its C- and M-Class model lines.

The GLK-Class, introduced in January 2009, has outsold every vehicle in its class on a year-to-date basis. The all-new, 9th generation E-Class, launched in late June, recorded sales of 6,071 for October 2009, up 189.4% over October 2008. The other volume leaders for the month were the C-Class and M-Class with sales of 4,122, and 2,370 respectively.

On a year-to-date basis, the company sold 153,606 new vehicles, trailing the comparable period last year by 20.1%.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,433 vehicles in October; a 13 percent increase compared to October 2008 sales of 4,807 vehicles. Year-to-date sales for the MBCPO program are 62,161, a 17.8 percent increase over 2008 year-to-date sales (52,753 vehicles).

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes. More information on MBUSA and its products can be found at www.mbusa.com and Maybach USA.



[Source: MB USA]

 

[Merc1]

The GLK still isn't where it should be. Surprised at the number of SL deliveries vs last year. The E-Class seems to finally have hit its stride. Thats good considering it isn't the looker it was just last year. Coupe numbers must be boosting that total too. CLK is still being counted as MBUSA must still have some 2009s around to be shipped.

M

 

[Beemer B773ER]

Those are some real fascinating figures from the Mercedes camp.

First and foremost, looks like the E-class came out of the blocks flying! 6,000 units in October alone. Awesome stuff for MB, and pretty much the sole reason why they trumped BMW this month.

The CL... just one word: abismal. Only 66 units sold, that's less than the G-class, and less than half that of the BMW 6 series which is an older vehicle. What is going on here with the CL? Of course it's not the most affordable Benz, and yeah sure it needs a facelift ASAP, but 66 cars only ?

C-class is holding it's own, but it still amazes me how far ahead the BMW 3er is in this segment when it comes to sales. Not flaming the C-class by any means, just staggering that the 3er can pull nearly double the sales of the C-class.

As Merc pointed out, the GLK still hasn't really caught on, but it still sold a respectable number for the month.
On the other hand, the GL-class has definitely been a positive move by MB. Mercedes-Benz 4WD line-up is handsomely out-doing BMW's, with MB selling twice as many in October!

No point comparing Audi with either MB or BMW. The difference isn't even remotely funny.

 

[Merc1]

Well the CL is due for a model change over. The 3-Series outsells everything by a wide margin because nobody else has a coupe, sedan, wagon and convertible all in the same total. The 3-Series lineup is the most complete in the segment.

M

 

[Merc1]

U.S. auto sales in October turned in a performance reminiscent of what can now be called the good old days before last year's market collapse, about even with October 2008 but up 13 percent from September.

October saw the first year-to-year sales increase -- excluding the Cash for Clunkers months this summer -- in two years. Sales of 837,800 vehicles during the month translated into a Seasonally Adjusted Annual Sales rate of 10.43 million units - about the same number that the consensus of industry watchers is still predicting for total actual sales volume for all of calendar 2008. (The SAAR last October was 10.78 million.)

So after recovering from record doldrums in the first half of the year, and stabilizing in the wake of the Cash for Clunkers blip over the summer followed by the sales-drought "payback" in September, the October sales numbers reflected a U.S. auto market that is recovering slowly and -- automakers hope -- surely.

"I'm taking a glass-half-full approach here," said Jessica Caldwell, head of U.S. industry analysis for Edmunds.com. "We're right about where we were a year ago, which is the first time in a long time we've been able to say that.

"We've moved past the bottom [of the market] and are showing steady improvement."Echoed Fred Diaz, lead executive for Chrysler's sales organization: "The industry showed signs of improvement this month with increasing sales, which is a trend we expect to continue for the remainder of the year."

Bob Carter, vice president of the Toyota division of Toyota Motor Sales USA, said that he perceives "modest but positive changes in market conditions" and "a good upswing in the second half that bodes well for the future."

Joblessness Still Worrisome

Some economic indicators are promising, such as new-housing starts and a stabilization in housing values, as well as the 3.5-percent increase in third-quarter GDP. Yet Carter and other auto executives noted the massive economic and industry obstacles through which their industry still must work before they could foresee any kind of substantial recovery in the market.

The still-rising U.S. unemployment rate is among those problems. "You have to worry about that the most going forward," said Michael DiGiovanni, executive director of global sales analysis for General Motors. He noted that there also continues a "contraction in consumer credit."

Because joblessness continues to spread, Carter said, "consumer confidence remains very tentative. So we expect the recovery to be very gradual, extending into next year and beyond."

Wide Variation in Inventories

One major indication that the industry hasn't re-entered any kind of normalcy is that product inventories remain widely out of whack. OEMs slashed inventory early this year to try to adjust quickly enough to match falling sales. But then the spike in sales caused by Cash for Clunkers strained supplies of some hot-selling models.

And now, various automakers are having to recalibrate their strategies and adjust production levels for the scenario they believe is unfolding. They're trying to ensure that they have enough of the models that consumers want to ensure an adequate selection on dealer lots as a sales recovery begins to take hold - but not so many that they're stuck having to overly incentivize sales.

While its sales have become relatively robust, Ford, for example, has optimized inventory levels overall. And, significantly, about 90 percent of the vehicles in its dealer inventories are 2010 models, meaning that Ford won't have to spend as much as some competitors in financial incentives to get consumers to clear out 2009 models.

"We feel like we're just in awesome shape heading into the last two months of the year," said George Pipas, Ford's head of U.S. industry analysis.

Toyota has become similarly bullish about its inventories. After scraping the bottom of the barrel for many of its most fuel-efficient models over the summer, the Toyota division boosted its inventories to 150,000 units at the end of October, up from about 100,000 units as the month began.

Ideally, Carter said, Toyota division would like to have about 220,000 units of inventory, and he expects inventories to climb to around 200,000 units by the end of the year. Toyota dealers now at least are able to squeak by with a 30- to 40-day supply of most models, even though closer to a 60-day supply is ideal. But Carter noted that Prius and Rav4 supplies are still under 15 days each.

On the other hand, GM has more inventory clearing to do. It still has about 20,000 Saturn and Pontiac vehicles to sell as the company closes out those brands, and its inventories are roughly evenly divided overall between 2009 and 2010 models. Among other things, that means GM will have to be feeding more incentives to its dealers than some competitors, in order to clear out the older models.

"GM differs from Ford and Toyota in that they need higher incentive spending," said Caldwell, of Edmunds.com. "They just had a pretty heavy month on incentives and they still have a lot of '09 models to clear out."

Luxury, Pickups Turn in Winning Performances

The performance of two segments stood out in October: luxury vehicles and pickup trucks.

Luxury sales have been hit harder than any other segment over the last year or so, but October results provided some reasons for hope of a recovery. For example, sales by Toyota's Lexus luxury division rose by more than 15 percent over a year earlier.

Mercedes-Benz sales increased by more than 21 percent over the year-earlier month, though Caldwell noted that the company fielded "lots of incentives" in an effort to sell down 2009 models.

Meanwhile, pickup-truck sales showed some vigor. They were excoriated a year ago because gasoline prices reached $4 a gallon over the summer. And Toyota's Carter is still predicting that overall U.S. pickup-truck sales for 2009 will still amount to fewer than half the 2.5-million level of two years ago, even with "a solid tailwind" during the last two months of this year.

Still, said Caldwell, October "was a big truck month" as Chevrolet and Ford stepped up marketing spending to battle for market share and to try to tap into modestly renascent demand in the wake of gasoline prices that have stabilized way under $3 and glimmers of broad economic recovery in the land.

Even Japanese brands that advertised little during the month, Toyota Tundra and Nissan Titan, benefited from the high marketing spending in the category by GM and Ford and overall healthy levels of incentive spending to move pickups.

In October, 49 percent of vehicles sold were trucks; 51 percent were cars. In October a year ago, 46 percent were trucks and 54 percent were cars.

Market Share Breakdown

In terms of market share, the Detroit Three captured 45 percent of the market in October, that was down two percentage points from October 2008.


Market Share of the Big 7
GM 21.1%
Toyota 18.2%
Ford 16.3%
Honda 10.2%
Chrysler 7.9%
Nissan 7.2%
Hyundai/Kia 6.4%

Full Story: October Auto Sales Uptick May Presage the 'New Normal' - Auto Observer


A very comprehensive look at everyone....

M

 

[far2000]

Well , who would buy the cl in standard trim, looks ugly, a car like that should not only look good with an amg package. thats why sales are tumbling. perfect time for merc 2 drop the CL Moniker and launch a true S Class Coupe.

The r class has lost it completely..yawn....good turn around for the sl class, looked a bit worrying fore a while...good stuff with the New E and GLK.

 

[bmer]

For easier comparison

October '09 US Sales

A3 / 1er: 254 / 501

A4 / A5 / 3er / C-Class / CLK: 3016 / 1107 / 8239 / 4122 / 232

A6 / 5er / E-Class: 669 / 3043 / 6071

A8 / 7er / S-Class: 208 / 1209 / 1114

Q5 / X3 / GLK: 1238 / 182 / 1833

Q7 / X5 / X6 / ML / GL: 671 / 2137 / 494 / 2370 / 1426

TT / Z4 / SLK: 150 / 486 / 116

6er / CLS / SL: 152 / 177 / 409

 

[siko]

A8 / 7er / S-Class: 208 / 1209 / 1114

Surprised to see the 7er outselling the S.

Q5 / X3 / GLK: 1238 / 182 / 1833

How many hints does BMW need... hurry up already, you're 2 years late.

 

[siko]

BMW Canada sets October sales record.

• 04.11.2009
• Press Release

Whitby , Ontario . BMW Group Canada (BMW and MINI Brands combined) sold 2,690 vehicles in October 2009, up 1% compared to October 2008. Year-to-date sales for BMW Group Canada are 24,401 units, up 2% compared to the same period last year.

BMW Brand: The Z4 leads the way with sales increases.

The BMW brand retailed 2,310 units, up 5% compared to October 2008. Year-to-date, 20,793 BMWs have been retailed, an increase of 6% compared to the same period last year.

Sales of BMW’s new Z4 Roadster with a retractable hardtop roof were up 156% in October compared to October 2008, while this year’s sales of the new BMW 7 Series flagship sedan are up 48% over the same period in 2008.

MINI Brand.
In October, there were 380 MINIs sold, down 21% compared to October last year. Year to date, 3,608 MINIs have been sold, down 15% compared to the same period in 2008.

BMW Motorrad: Year-to-date, sales are up 9%
BMW Motorrad Canada retail sales were 82 units this October, down 39% compared to October 2008. Year-to-date, sales are up 9% to 1729 units compared to the same period last year.

Pre-Owned: Best October sales on record for BMW Pre-Owned.
The BMW Pre-Owned division set a record for October sales last month. Total sales for BMW pre-owned were 975 units, up 24% over last year’s October sales. Year-to-date numbers are 9,085 units, up 17% during the same period last year. Of year-to-date numbers, 769 units were Certified Pre-Owned sales, which are up 16% over the previous year during the same period.

[Source: BMW Group Canada]

 

[siko]

Volkswagen of America Announces October Sales

HERNDON, Va., Nov. 3 /PRNewswire/ -- Volkswagen of America, Inc. today reported October 2009 sales of 17,037 total units, representing a 7.2 percent increase over October 2008.

CC, Volkswagen's stylish four door coupe performed exceptionally well for the month with 2,349 unit sales, representing its best sales month since March.

The Jetta, consistently Volkswagen's top selling model, posted a 25 percent increase over October 2008 with 9,076 unit sales. Demonstrating that today's consumers are placing a greater emphasis on cleaner, more fuel efficient vehicles, Volkswagen's clean diesel TDI models continue to perform especially well. Jetta TDI sales accounted for 40 percent of total Jetta sedan and SportWagen sales, while sales of all TDI models accounted for 24 percent of total October sales.

"We're extremely pleased with our October sales results," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Our clean diesel TDI models continue to gain momentum in the market place, and the Golf and Touareg TDI's are welcome editions to our model lineup. As our stylish and elegant CC continues to gain market awareness, I'm confident that it will continue to gain sales momentum. It's a remarkable vehicle that truly represents what this brand is all about--affordable German engineering. With more and more of today's consumers looking for affordable, fuel efficient, and fun-to-drive vehicles without sacrificing refinement, our brand is well positioned for a bright future, " Barnes added.

Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, GLI, Passat, Passat wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2009 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at Volkswagen of America or VW Newsroom - Latest Volkswagen News to learn more.

 

[Merc1]

The CC has rendered the Passat pointless and rightly so I guess.

M