Audi Motorsport This is Ken Block’s Audi S1 Hoonitron

It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the “Race To The Clouds:” Audi is presenting the Audi S1 e-tron quattro Hoonitron that has been exclusively and uniquely developed for American drift artist Ken Block. The all-electric one-of-a-kind car will be the protagonist in a new video that Block is producing together with his team for release in the next few months.

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Audi MediaCenter

 

[hoffmeister_fan]

Even if you take off all the Hoonitron flourishes, it cuts a nice shadow.

 

[Deleted member 57437]

Utterly BONKERS !

I love it.

 

[Deleted member 57437]

Very cool. With nuances of eTron GT, A6 eTron, Grand Sphere and Vision GT:

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[hoffmeister_fan]

reminds me of the Quattro Concept from the early 2010s.

 

[Deleted member 57437]

reminds me of the Quattro Concept from the early 2010s.

That was a honey of an automobile. And Audi directors actually contemplated a limited-production serial run:

...until corporate bean-counters disclosed that it would have to list at 120K Euros minimum in order to be even remotely economically viable.

 

[hoffmeister_fan]

That was a honey of an automobile. And Audi directors actually contemplated a limited-production serial run:

...until corporate bean-counters disclosed that it would have to list at 120K Euros minimum in order to be even remotely economically viable.

That was one of my favorite concepts that I hoped would make production.

However.....

This is one of those rare instances where I would (reluctantly) agree with the bean-counters. From a North American perspective, I don't know how many well-heeled potential customers exist who are that nostalgic for an homage to a Group B racer, legendary as it may be. At $80K, I think there's more of a case for it, but if I recall correctly, this was a CF-intensive project, and at that time, there's no way to bring it under six digits. Shame really... While not causative but more correlative, that was around the time Audi started losing a bit of its mojo. And Dieselgate just p***ed me right off.

 

[Giannis]

Audi designer: How much front overhang should we put on it?

Audi executive: All of it!

 

[hoffmeister_fan]

Audi designer: How much front overhang should we put on it?

Audi executive: All of it!

I hear this particular Audi executive moonlights as a coked-out DEA agent.