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Tire Trailblazer
Ok, before I even get started I just want those reading to know that this is me venting over the slow demise of a hobby I've had for years, collecting car brochures. So don't get all technical on me about the "greening" of society and why things like this are seen as necessary to many businesses. I am fully aware of the reality of the changes taking place as globalized society attempts to work towards a more sustainable and environmentally conscious era.
It started with BMWNA when they recently (and others prior to, but BMW is probably my favorite car co.) pulled the plug on their brochure program at the beginning of the year forcing customers (and enthusiasts) to download brochures via adobe on pdf file. While this seems like a great idea on the surface there's something about it at a fundamental level that just doesn't seem right to me. I know I'm the exception for consumers who obtain product information, but as a society we've placed a high level of dependency on technology for even the most mundane activities. Enough people interface with a computer on a daily basis doing work related activities, how much more time do we want to spend online sitting idle in front of computer? You also have to wonder why not use recycled paper and make new, sustainable brochures? Obviously car companies are saving a great deal of money by delegating the printing of brochures to you and me at our own homes out of our own pockets using our own printers. Problem solved right? No, it's just not the same. Now I'm sure this sounds silly to some, but hey, we've all got hobbies/things we enjoy that mean a lot to us.
Reading and oogling through a car brochure bought great joy to me as it allowed me to indulge in my passion. Some of the best photographs of any car I've admired have almost always been in a car brochure. These pleasant odor-full books allowed access on my behalf into the world of some of my favorite automotive brands and some of the cars I've enjoyed the most over the last ten or so years. Though there is no comparison to the ownership experience of any fine automobile car brochures helped me buy time until that day when I'm in a more well suited financial position to purchase my most attainable dream car.
It started with BMWNA when they recently (and others prior to, but BMW is probably my favorite car co.) pulled the plug on their brochure program at the beginning of the year forcing customers (and enthusiasts) to download brochures via adobe on pdf file. While this seems like a great idea on the surface there's something about it at a fundamental level that just doesn't seem right to me. I know I'm the exception for consumers who obtain product information, but as a society we've placed a high level of dependency on technology for even the most mundane activities. Enough people interface with a computer on a daily basis doing work related activities, how much more time do we want to spend online sitting idle in front of computer? You also have to wonder why not use recycled paper and make new, sustainable brochures? Obviously car companies are saving a great deal of money by delegating the printing of brochures to you and me at our own homes out of our own pockets using our own printers. Problem solved right? No, it's just not the same. Now I'm sure this sounds silly to some, but hey, we've all got hobbies/things we enjoy that mean a lot to us.
Reading and oogling through a car brochure bought great joy to me as it allowed me to indulge in my passion. Some of the best photographs of any car I've admired have almost always been in a car brochure. These pleasant odor-full books allowed access on my behalf into the world of some of my favorite automotive brands and some of the cars I've enjoyed the most over the last ten or so years. Though there is no comparison to the ownership experience of any fine automobile car brochures helped me buy time until that day when I'm in a more well suited financial position to purchase my most attainable dream car.
