Official Thread The BMW Group @ The IAA Frankfurt 2017

[SCOTT27]

This is a good video especially if you can't make it to Frankfurt. You are transported "Virtually" to the Messe without walking 9 miles to see it. But it illustrates the vastness of the show and how Germany's auto industry like to put on the ultimate show which involves entire show halls. When it comes to stand space the IAA is the envelope and every other auto show is the postage stamp.

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[mihc]

Where is i8 roadster?!

 

[Rainer271]

BMW plans a significantly smaller exhibition at the 2019 Frankfurt Auto Show

BMW will significantly reduce its trade fair appearance at the 2019 Frankfurt Auto Show and therefore save money for other trade shows and events. As the Handelsblatt reports, the Munich automaker will pay only about 5 to 6 million euros for auto show appearances, significantly down from the previously up to 25 million euros amount invested in major auto shows, such as the biennial German show in Frankfurt. The savings from the 2019 Frankfurt Auto Show will be used to increase the budget for rising trade fairs in China or special technology events like the CES in Las Vegas or the Mobile World Congress in Barcelona.

The significant savings also go hand in hand with a major reduction in the size of the exhibition stand. So far, the BMW Group has used a whole hall for itself in Frankfurt and was able to present its products on an exhibition area of around 11,000 square meters. In the future, around 3,000 square meters are expected to suffice. With this step, inevitably a concentration on the most important vehicles will be put forward.

A few weeks ago, BMW announced that BMW will pull out of the North American International Auto Show in Detroit next year.

According to Handelsblatt, the austerity program also concerns the Geneva Motor Show, where the budget is also to be reduced to around 5 to 6 million euros for the entire trade fair appearance. The Paris Motor Show, which takes place every two years in alternation with the Frankfurt Auto Show, is currently not mentioned, but here too the same rules should apply from 2020 at the latest.

BMW plans a significantly smaller exhibition at the 2019 Frankfurt Auto Show

 

[klier]

Sad, but what can you do?

 

[Deleted member 25]

Pathetic.

 

[Matski]

How relevant are motorshows these days?

When I was younger I'd go to motorshows with my dad, he'd send me off to gather pretty much every leaflet, flyer, or brochure that I could lay my hands on. This was professional research for him - and was in the days before the internet - it was easier for me to get them because they wouldn't bother trying to capture a 12 year old's details! We'd get back with literal bags and bags of stuff! I can still remember seeing the NSX for the first time, and the TVR Speed 12 concept... and getting backstage at the LADA stand (glamorous, I know).

... but thinking about it, are they still the best method of serving their purpose in today's digital world?

 

[Betty Swollocks]

Can we get Scott's take on this news seeing as he had plenty to say about VAG's smaller showing at the IAA last year?

@SCOTT27

 

[SCOTT27]

Can we get Scott's take on this news seeing as he had plenty to say about VAG's smaller showing at the IAA last year?

@SCOTT27

You have rubbed the lamp oh mighty endowed one.

Disappointed. The IAA was always the showcase for the German automotive industry. And BMW like the others did not waste one inch of available Space.

As you know of the ludicrous decision to move the NAIAS to October which bi- annually they have Paris and Tokyo.

The Move of Detroit which has already seen the removal of BMW and Mercedes-Benz from 2019.

Don't know if you noticed but BMW pulled out of the recent NYIAS and were handled by their regional division. Hence why no major launch news or press conference.

Surprisingly they have a large space for this weeks Auto China in Beijing.

 

[hoffmeister_fan]

How relevant are motorshows these days?

When I was younger I'd go to motorshows with my dad, he'd send me off to gather pretty much every leaflet, flyer, or brochure that I could lay my hands on. This was professional research for him - and was in the days before the internet - it was easier for me to get them because they wouldn't bother trying to capture a 12 year old's details! We'd get back with literal bags and bags of stuff! I can still remember seeing the NSX for the first time, and the TVR Speed 12 concept... and getting backstage at the LADA stand (glamorous, I know).

... but thinking about it, are they still the best method of serving their purpose in today's digital world?

Something about a l'il Matski scurrying about like the wind grabbing all that paraphanelia and then obssessively poring through them once at home had me chuckling. Mostly because I sympathize.