Merc1
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Mission, British Columbia - When I was growing up, I read every car magazine from cover-to-cover - my hunger for information about automobiles was insatiable. Several times each year, Road & Track magazine produced wonderful special issues focused on the world’s most exotic, and outright fastest, street-legal machines. It was here that I was introduced to the cars of AMG (Aufrecht Melcher Großaspach), the motorsport arm of Mercedes-Benz.
One car in particular, lovingly nicknamed the Hammer by its engineers, caused me to look at Mercedes-Benz in a much different light. The Hammer was an E-Class sedan that had been reworked by AMG to outperform exotic sports cars like Porsches and Ferraris on the Autobahn, while offering the advantage of seating for five passengers and a trunk for their golf clubs. Eventually, Mercedes-Benz started to offer factory versions of its models with AMG enhancements, but most of these were mere appearance upgrades rather than the go-fast tweaks that made the AMG Hammer such a marvel. Much has changed at AMG, and in recent years, Mercedes-Benz brass have used the brand to attract a new generation of image conscious buyers, men and women who desire more than shiny wheels and deep tint windows to announce their arrival and signify their success. The C63 is the smallest of the AMG sedans, but its performance capabilities make it a giant in the automotive world, much like its fabled forbearer, the AMG Hammer.
LuxuryCarCanada 2008 Mercedes-Benz C63 AMG
Canadian Driver
M
One car in particular, lovingly nicknamed the Hammer by its engineers, caused me to look at Mercedes-Benz in a much different light. The Hammer was an E-Class sedan that had been reworked by AMG to outperform exotic sports cars like Porsches and Ferraris on the Autobahn, while offering the advantage of seating for five passengers and a trunk for their golf clubs. Eventually, Mercedes-Benz started to offer factory versions of its models with AMG enhancements, but most of these were mere appearance upgrades rather than the go-fast tweaks that made the AMG Hammer such a marvel. Much has changed at AMG, and in recent years, Mercedes-Benz brass have used the brand to attract a new generation of image conscious buyers, men and women who desire more than shiny wheels and deep tint windows to announce their arrival and signify their success. The C63 is the smallest of the AMG sedans, but its performance capabilities make it a giant in the automotive world, much like its fabled forbearer, the AMG Hammer.
LuxuryCarCanada 2008 Mercedes-Benz C63 AMG
Canadian Driver
M
