SCOTT27
Lap Time Luminary
Taking culture branding to the next level - the first MINI bar.
Budapest. "Food, Drinks, Music and MINI" is what you will get when going there with your friends: April 10th saw the official opening in Budapest of the world’s first MINI BAR, inspired by the British premium brand, simultaneously with the launch of the new MINI in Hungary.
MINI BAR BUDAPEST situated right in the heart of the Hungarian capital city, in front of Saint Stephen’s Basilica, is also ideally located for Budapest nightlife. "Nightlife is an essential part of MINI and vice versa – from now on especially in Budapest" said Baudouin Denis, Managing Director of BMW Group Hungary. "MINI is about pure excitement shared with friends, so now there is a cool MINI place for the huge local and global MINI community to meet and share MINI Lifestyle: MINI BAR BUDAPEST."
MINI BAR BUDAPEST is the fruit of a joint cooperation of MINI Hungary and the bar’s owner-manager, Mr. Balázs Gubcsó. "Guests will immediately recognise MINI in every detail," says Balázs Gubcsó, who has many years’ experience in building up and managing trendy bars and restaurants. "Just like any MINI, MINI BAR BUDAPEST is compact in size yet full of charming details creating lots of opportunities for memorable moments with friends and for exciting parties. And, while the DJ plays cool music, we’re serving the kind of cheeky food and cocktails that makes MINI so unique."
The manager of MINI BAR BUDAPEST first caught MINI-fever ten years ago, when he got behind the wheel of his MINI Cooper S. "Since then I’ve fallen even deeper in love with MINI, and now I run a MINI business, too" added Balázs Gubcsó. "The management of MINI in Hungary and in Munich really supported the concept and made it come true, for the genuine pleasure of the global MINI community.”
Together with the opening of the exclusive bar the all-new MINI hatch was also introduced to the media and to the MINI community as well: invited by BMW Group Hungary more than 400 guests joined the party at MINI BAR BUDAPEST.
