Sustainably impressive: Audi House of Progress opens in the Autostadt Wolfsburg

Audi has completely redesigned its pavilion in the Autostadt Wolfsburg and converted it into the only permanent location for the Audi House of Progress exhibition concept. Now, the brand’s new experience center is opening its doors. Audi is bringing its four brand values of digitalization, design, performance, and sustainability to life for the site’s visitors. The Audi House of Progress concept offers them space to connect with the Audi brand and get to know the company, its products, and its values. The result is direct contact between people and brand. The locations are not sales outlets. On the contrary, they make the Audi spirit accessible through direct involvement with relevant content and products.

• Audi Pavilion in the Autostadt is the first permanent Audi House of Progress
• Exhibition concept brings digitalization, design, performance, and sustainability to life for visitors
• With temporary Audi House of Progress locations in urban hot spots, Audi meets its customers on their home ground

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Audi MediaCenter

 

[SCOTT27]

I keep on forgetting this automotive Disneyland still exists. I remember visiting at the time of the first new era VW Beetle in which they had every colour on show and an audio visual show drenched in sixties and seventies nostalgia.
Post 1940 era not referenced thankfully.

 

[SCOTT27]

I keep on forgetting this automotive Disneyland still exists. I remember visiting at the time of the first new era VW Beetle in which they had every colour on show and an audio visual show drenched in sixties and seventies nostalgia.
Post 1940 era not referenced thankfully.

It cumulated in a trip to the Phaeton Factory with its parquet flooring on the assembly floor and coliseum in which the car was displayed.
“spared no expense” quote needed.
What do they build there now or is it mothballed?