Gone off track Cost Cutting Discourse moved from next-gen G65 X5 thread


You’re surely not asking me to write a dissertation on the model-on-model progress of BMWs over the years. You can research this yourself.
I can do it easy for you - show us what BMW have improved and/or added for the G60 versus the G30 5-series. I have a good grasp of what BMW has done over the years, but since you think there is a lot of "new" and improved stuff, it would be nice if you listed it.

The fact is that the 5 Series doesn't bring any news or improvements to the table. They've downgraded existing features, added cheaper and inferior materials, and removed features they previously presented as big news on previous 5-series. All E34, E39, E60, F10, G30 brought something new to the table and something was outstanding to the rest of their competitors. E60 was probably one of the most outstanding and innovative 5-series introduced ever.
 
Right now, the only way I can explain the rather noticeable interior cost-cutting on some BMW models is that, with BMW OS X, they’re planning to introduce a significant change already for the LCI models — and that creates extremely high costs that would otherwise only come with a full model change. However, the amount of hard plastic is really pushing the limits of what’s acceptable.
 
You have the right attitude when you are a "staff member" and need an order confirmation or an employment relationship with the person or people you are discussing with. Congratulations!
So, not only are you a pushy know-it-all but you’re also judgemental too.

Fine… you asked me what does G60 bring over G30 in terms of innovation. Does the fact that it’s the first fully BEV 5 Series not mean anything to you?
 
huge innovation.

You've been complaining about some things which we once had, no longer being present... Innovation is almost literally not doing what you did before - so including soft close doors and cheek-clapping seats is also not innovative (or hugely innovative if your preferred blend is sarcasm).

Are you complaining because this is bad for your business, or because it's not innovative?
 
To be fair to @SaltkjelenBMW he gave a list of reasons why the new 5-series is worse compared to the previous gen.

If you're counter-arguing that there is a bunch of improvements or new technology that make up for the cost-cutting in the new model, you should be able to back that up as well with your own research.. not ask the guy who disagrees with your point.. to produce evidence to support your point? I mean isn't that how simple debating works lol...

And either way, yeah sure they did make a bunch of EV models but in this day and age of modular platforms lots of these drivetrain components are likely shared with all over EV models in the lineup too.
 
You've been complaining about some things which we once had, no longer being present... Innovation is almost literally not doing what you did before - so including soft close doors and cheek-clapping seats is also not innovative (or hugely innovative if your preferred blend is sarcasm).

Are you complaining because this is bad for your business, or because it's not innovative?

You are right that it is not innovation, but it is at least maintaining a minimum of functionalities and luxury features that have been available for the last 20-30 years in the BMW 5-series. I actually think it is difficult to innovate much new now; so we have come so far in the world that it is difficult to come up with new groundbreaking things? Anyway, my criticism is mainly about degradation and cost cutting.

And the last thing about my company (which is also just a side business); not at all. BMW's cost cutting means, on the contrary that I have more to do since customers want what BMW used to be. I'm mainly talking from my BMW enthusiast heart.

Let it be said: I have both i3S 120Ah and i4 M50 Individual, so i'm not an EV hater. But I have to honestly say that I had expected a bigger battery, longer range or something else new when the G6x arrived so many years after the i4.
 
Anyway, my criticism is mainly about degradation and cost cutting.

Which is fair enough, I think it's important not to blur the lines by lumping in gripes about innovation. Innovation and tradition often work against each other.

I'm mainly talking from my BMW enthusiast heart.

Again, fair enough, my BMW enthusiast heart loved my E24, E28s and E30, and those cars did not come with the kind of luxuries that you find yourself missing in modern BMWs. I love that fact my E90 is just old enough to miss iDrive and other tech that would date it ridiculously quickly. This is simply my opinion, but what appeals to your BMW enthusiast heart is different to mine - but I guess neither is right or wrong.

Let it be said: I have both i3S 120Ah and i4 M50 Individual, so i'm not an EV hater. But I have to honestly say that I had expected a bigger battery, longer range or something else new when the G6x arrived so many years after the i4.

So many years? The i5 is barely more than a couple of years newer than the i4, how radically different would you expect it to be? There was more of an age gap between my first E28 and my E24, but very little difference in the M30 engine... my other E28 had basically the same engine as the much later E30 (both M20's, different injection IIRC). Small generational progress is not a phenomenon of exclusive to new BMWs.

I can't speak for what Martin was getting at, but as the regulatory framework has tightened around the manufacturers necks, I think don't think it's right to ignore improvements in aspects such as safety, efficiency and performance simply because other things you'd like have gone. Like, to me I'm gutted that there's not a sub-1400kg 6MT High-Revving Non Turbo RWD saloon in the line up, and that's why I bought a car from when there was - but it doesn't mean everything since was no good - the G20 is still objectively better in almost every way than my E90, even if it has far fewer motorsport championships to it's name. To you, it's soft close doors... don't get me wrong, I loved the split tail-gate in my E34 and E46, it's just that kind of thing isn't a deal breaker for me.
 
@Matski The i4 was official with its spec in the 2020 with SOP in the second half of 2021. The i5 went in production almost two years later. Two years is a lot in EV perspective. To compare; the Audi A6 e-tron which was introduced a year later than the i5 had 800v architecture and faster DC charging. It also had a bigger battery (94,9 kWh vs. 81,2 kWh). I was expecting some more from the i5 than just copy the older i4.

There is not just luxury equipment I care about, but off course - they are needed for the premium feeling. The night vision is a really nice safety feature they have removed. I was driving my M550d with NV yesterday and it warned of an animal on the side of the road that I didn't see. The warning comes in both the dashboard and HUD even when the NV isn't turned on. The old comfort seats with upper back adjustment is also far better for your upper back, neck and head as the seat is shaped according to how you sit with minimal distance to the seat back/headrest in the upper part in the event of a rear-end collision (this has been highlighted as a safety feature for E60/F10/G30). To improve this feature, BMW added explosive charge for the headrest to accommodate for the last part the seat didn't back in 09/2007. The G60 seats has a shape and features similar to the standard seats from the previous generations.

Skjermbilde 2025-12-21 kl. 11.10.34.webp


The G30 had knee airbag for the front passengers. On The G60 they have removed it. On the previous F1x/G3x 5-series there was a equipment called 5AL Active Protection. This had seat belts (REMA) that tightened it before take off, and tightened seat belts maximum/closed windows/closed sunroof if the car detected a potential collision. On the G60, it seems like this has been removed as I cant see the REMA seat belts in the ETK or anything written about this feature in TIS (I can't rule out that it doesn't work like that on the G60, but it doesn't look like that based on ETK/TIS).

Skjermbilde 2025-12-21 kl. 11.06.20.webp


I would also say that removing driving assistant buttons from the steering wheel into the iDrive screen is also something that affects safety.

By the way! Enjoy your lovely E90. The E90 is a real masterpiece.
 
If you're counter-arguing that there is a bunch of improvements or new technology that make up for the cost-cutting in the new model, you should be able to back that up as well with your own research.. not ask the guy who disagrees with your point.. to produce evidence to support your point? I mean isn't that how simple debating works lol...
You're mistaken. If you've followed the thread of discussion, you will have noticed this post from me:
Hmm, constant discussion around what car makers are removing, mostly unaccompanied by what car markers have been adding, year-on-year.
It is merely an observation and a statement of fact saying how little mention is given to the progress car makers have made over the years.

Notice that I have not entered into any debate. At which point I get this response:
Please explain what improvements, quality increases, or other innovations BMW has introduced that are better than its predecessors.
Now, at what point am I obligated to comply with this unreasonable request when there are literally terabytes of information freely accessible online on the improvements, innovations and changes - take them for better or worse - automakers (let's switch to BMW from here) introduce on a never-ending basis.

I'm not obliged to explain anything. This is a car forum - the constant evolution of BMW's products and what constitutes these changes over the years is common knowledge.

So any expectation that I'm to distil millions of man hours of progress into some kind of discreet itemised list is absurd and obnoxious.
To be fair to @SaltkjelenBMW he gave a list of reasons why the new 5-series is worse compared to the previous gen.
This user gave the list of their own volition. I'm sure the contribution is appreciated. And, if we're being precise, the user gave a list of reasons why they think the new 5 Series is worse. That's an opinion.

Now, am I to understand that because @SaltkjelenBMW typed up a verbose list of simple and largely superficial examples of "cost-cutting" but I state just one but arguably more significant (and likely costly) development in the evolution of the 5 series that their list carries more weight, by your estimation?

Let's circle back to this subtle jibe:
you should be able to back that up as well with your own research..
Research, you say. I'm merely a moderator on this forum. I no longer have any motor industry association nor do I have access to key manufacturer information beyond what is available in the public domain. Moreover, I have no paid-subscription access to the real, meaty information that would not only enlighten our community but also lend a great deal more factual objectivity to such "debates".

In my 20 years of moderating on the forum, I have learnt a great deal of things and one of the most crucial is that there's no such thing as full disclosure about the most important goings-on in the automotive industry. The depth of detail that we crave, the fundamental substance (all of the facts) that makes up the full picture - this is never fully and publicly disclosed here. Especially not by the "industry insiders" that we - supposedly - have lurking in the wings.

We're simply not enabled in engaging on the true details that fully describe a core matter at hand such a "cost cutting" or more accurately "cost redistribution". The reason for this is glaringly obvious: manufacturers do not give away their trade secrets, intellectual property and commercially sensitive information.

Instead, we're left with discourse ranging from educated best guesses cobbled from pieces of info gathered in the public domain to the loose-lipped conjecture typified here by examples of "cost-cutting" without any real idea of the total lifecycle cost of one version of a product to another.

To be able to factually measure the extent of "cost cutting" then the first thing needed is the product cost. In all of its myriad facets - a near impossible undertaking.

But hey, sure thing, why don't I go and do some research. As if.
  • Where to obtain the Bills of Material cost roll-up for a G60 5 Series
  • How many lines of code difference is there between BMW's iDrive 7 and iDrive 8.5
  • What are the differences in production line tooling costs for G30 vs G60
  • And so on, ad nauseam
To even suggest one has a good grasp of the real and complete set of facts is a folly and a fools errand unless you work in this specific department in BMW.

But it's all good. If you to choose to lend more credence and value to a verbose but ultimately superficial list of little more than complaints-box entries, then by all means.

Or perhaps you do have access to such vital and enlightening information in which case you couldn't share it with us in any event for fear of breaching your NDA.
Either way, you'll add no value to this conversation other than to insinuate that I don't know how simple debate works. Your veiled insult is duly noted, lol.
And either way, yeah sure they did make a bunch of EV models but in this day and age of modular platforms lots of these drivetrain components are likely shared with all over EV models in the lineup too.
What point are you making? These are the key elements of the supercilious instruction given to me:
explain what improvements, quality increases, or other innovations
So what of "modular platform and lots of drivetrain components likely shared"? Is economy of scale not an innovation? Is there not an improvement in quality (read reliability) as a result of volume? Someone's got a complaints-box list and this is your assessment? Phew, clearly I'm wasting my time here.

Again, until we come up with a complete cost comparison of a G30 to a G60 then this discussion is isolated to specific use cases only and is ultimately pointless.

In closing:
- Examples of cost-cutting are limited to specific instances and do not conclusively show an overall reduction of the cost of a product
- Manufacturers redistibute cost and investment based on a myriad of factors such as market forces, consumer needs, priorities, technology etc
- BMW employs thousands of people with the primary purpose of giving consumers the best possible balance of product improvement within the financial constraints imposed at a macro-economical level

TL;DR?
You’re surely not asking me to write a dissertation on the model-on-model progress of BMWs over the years.
 
Just a couple things has been removed or heavily affected by cost cuttings?

- No visible exhaust.

I haven't studied your list extensively, but this stands out to me as something that isn't motivated by cost-cutting, but an attempt to homogenise exterior looks between the i5, 5er PHEV, and 5er ICE. BMW clearly wanted to make it difficult to tell the three versions apart from the outside.
 

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