Rolls-Royce ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW DESIGN DIRECTOR

Rolls-Royce Motor Cars has today announced that Anders Warming has been appointed Director of Design. He will join the company from 1 July.

Warming, 48, joins Rolls-Royce Motor Cars from Warming Design, the company he founded in 2019. His experience includes almost 20 years in senior positions in the BMW Group, including Head of Design at MINI and Exterior Chief Designer at BMW.

Outside of BMW, Warming held various senior design positions in companies including Borgward and Volkswagen.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “It is with great pleasure that I welcome a person with the depth of experience and creativity of Anders Warming to the Rolls-Royce family. As our Director of Design, he will have a key role in defining our future aesthetic direction and realising our clients’ dreams and aspirations. Anders joins us as we move forward to full electrification of our brand, which will shape Rolls-Royce for decades to come. He will face the challenge of upholding the fundamental design principles of Sir Henry Royce himself, which have guided us for over 100 years.”

He continued, “To become the Director of Design for Rolls-Royce Motor Cars is the most prestigious and challenging brief in the luxury industry. It offers unique opportunities for innovative creativity, imagination and exploration of new genres. I have no doubt that Anders, with his extraordinary wealth of experience and talent, will excel in his new role and we are all looking forward to working with him at Rolls-Royce.”

Adrian van Hooydonk, Senior Vice President, BMW Group Design, commented, “Anders Warming has a proven track record as an extremely creative and passionate designer with a keen eye for detail and craftsmanship and since he has spent most of his career in our design team, I am sure he will integrate very quickly.”

Anders Warming said, “It is a tremendous privilege and a humbling experience to be asked to take up this role. I am personally thrilled to be joining Rolls-Royce and am fully committed to the challenges presented by this great and historic brand as it moves into the future.”

Warming originates from Copenhagen, Denmark. He graduated in Major Transport Design at the ArtCenter College of Design, Vevey, Switzerland and Pasadena, USA.

Rolls-Royce Motor Cars PressClub

 

[Centurion]

Not the most exciting job given that the new Ghost and Phantom have recently launched. The design of the Dawn has likely already been signed off.

Basically, not much to stick his teeth into.

 

[empower77]

Not the most exciting job given that the new Ghost and Phantom have recently launched. The design of the Dawn has likely already been signed off.

Basically, not much to stick his teeth into.

I mean they can always do a RR Cygnet..

 

[SCOTT27]

I mean they can always do a RR Cygnet..

Those RR MINI’s stil hold their value well.
RR are currently in progress of their proposed concept which will be an EV.

 

[hoffmeister_fan]

Not the most exciting job given that the new Ghost and Phantom have recently launched. The design of the Dawn has likely already been signed off.

Basically, not much to stick his teeth into.

Depending on how well a BEV Phantom or Ghost is received, a bespoke BEV might be on deck. Unless that isn't already designed yet, that would be an interesting project to spearhead considering what unorthodox elements can be implemented in a company steeped in tradition.

 

[SCOTT27]

Their investors seminar indicates that they are at an early stage of a separate EV RR out with the current Phantom and Ghost. They also say the next RR EX Concept will be full EV.

 

[klier]

Basically, not much to stick his teeth into.

So sorry RR doesn't have a whole line-up of nonsensical bloatware like every other brand, where the one spinoff is even uglier than the other....

 

[Centurion]

Depending on how well a BEV Phantom or Ghost is received, a bespoke BEV might be on deck. Unless that isn't already designed yet, that would be an interesting project to spearhead considering what unorthodox elements can be implemented in a company steeped in tradition.

I think that the long bonnet will be present on the BEV even if it's redundant.

However, the cabin design and layout could do with an major overhaul for the next generation.

 

[klier]

I mean they can always do a RR Cygnet..

And as a matter of fact, they do the bespoke cars, so essentially RR designers and Ferrari designers have the most fun between all car designers. Your typical Hyundai dude doesn't get the opportunity to design a 10 million Dollar one off handmade car.