Phantom Rolls-Royce launches limited-edition Phantom Bespoke Collection in the Persian Gulf

[SCOTT27]

Actually both colors & the combination as well is very popular in Gulf area.

And as I mentioned before , these cars are sold almost immediately and then the customer asks if they can have a Coupe or DropHead Coupe in the same specification. Sometimes for a country, hotel , Palace or Villa or all of the above - We have a few customers like that.

 

[Merc1]

Nothing wrong with that, but why does Rolls have to declare some kind of special edition? Just deliver the car as the customer wants it and be done with it. All Rolls-Royces are "bespoke" already aren't they?


M

 

[EnI]

Nothing wrong with that, but why does Rolls have to declare some kind of special edition? Just deliver the car as the customer wants it and be done with it. All Rolls-Royces are "bespoke" already aren't they? M

Yes. every customer can offer a bespoke model of Phantom - since there is no really "standard" version of the car. Many things can be customized.

But from time to time RR issue a "Bespoke Edition" of a car - for a special market / region: featuring some features catering particular tastes & tradition of a certain market / region. And since such Colletions are special they are sold out immediately. And just like Scott said: many times it happen customers also want to have Drophead or Coupe in the same theme.

It's a very good marketing move ... for RR & for the customers.

There are also some Bespoke fleet Collections as well ... eg. the Phantom fleet (10 vehcles) for Dubai's Burj al Arab hotel, or the Honk Kong Peninsula hotel (16 vehicles) etc.

Why make a news of it? Why not. If a customer agrees, of course.

 

[Centurion]

Nothing wrong with that, but why does Rolls have to declare some kind of special edition? Just deliver the car as the customer wants it and be done with it. All Rolls-Royces are "bespoke" already aren't they?


M

The problem is choice. With a thousand different colour combinations customers are sometime unsure about what looks good and what doesn't. Creating a SE version in tasty colours and attributing a name to it can sell a car easier than inviting a customer in to choose amongst countless of coolours, panel trims and leather options. It's quite a common thing to do but can off course be overdone as in Bugatti's case.

 

[Mr Robert]

Nothing wrong with that, but why does Rolls have to declare some kind of special edition? Just deliver the car as the customer wants it and be done with it. All Rolls-Royces are "bespoke" already aren't they?


M

Because, to some, it is even more fun if it is both gold and a limited edition (preferably numbered)...

 

[mentir]

Actually , our special editions for the middle-east are very popular and we sell every single unit to customers in the UAE. Another bonus is that they will come and order either a Drophead or a Coupe in somecases both or special cases one for each family member in the same specification.

Advantage Rolls-Royce.

Anecdotal evidence aside (every manufacturer has brand loyalists who will place multiple orders at a time), I don't begrudge Rolls-Royce for attempting to meet customer demand.

In the past, RR has done a nice job with their Bespoke Editions (like the Tungsten Edition, and/or the one that showcased a Phantom-sedan application of the the Starlight headliner). I found this edition to be twice as dubious with the 'questionable' scheme coupled with the timing of the announcement, which I can only assume was meant to steal the thunder of a certain cross-town rival. Anyway, this is just my opinion and I should note that I am not in the target market on two accounts: I am neither in the Persian Gulf nor in the market for a Phantom.

On a positive note, I do like the addition of the veneer to the seat bases. Also, this is the first time I've noticed the rear I-drive controllers being moved to each door instead of the center console. Was this a change made in prior model years?

 

[LaArtist]

eeww it has doo doo on the roof...