SLS Robb Report editors name Mercedes-Benz SLS AMG "2010 Car of the Year"

[MBFanToDeath]

Press Release

Hitting newsstands today, Robb Report's March issue takes readers to Napa Valley for an insider's look at the luxury world's most exceptional new sports cars, sedans, and sport-utility vehicles.

MALIBU, CA (February 23, 2010)– For the first time in the 17-year history of Robb Report's "Car of the Year" competition, the panel of 50 VIP judges bestowed two honors, naming the Mercedes-Benz SLS AMG as "2010 Car of the Year" and the Bugatti Veyron 16.4 Grand Sport as "Car of the Decade."

Robb Report's "Car of the Year" award is presented annually to an automobile, formally introduced in the previous year, whose technical designs, styling, and performance position it as the world's preeminent sports or luxury vehicle.

The selections resulted from extensive testing in California's Napa Valley by a panel of experts that included Robb Report editor in chief Brett Anderson, automotive editor Robert Ross, and correspondents Paul Dean and Paul Meyers. These journalists were joined by more than 50 privately invited guest judges, including executives and Robb Report readers.In earning "Car of the Year" honors for 2010, the Mercedes-Benz SLS AMG outdistanced 11 luxury and sports cars, topping the Audi R8 V10, Aston Martin DBS Volante, Lamborghini Gallardo LP 550-2 Valentino Balboni, Bentley Continental Supersports, Land Rover Range Rover Autobiography, Jaguar XKR, Porsche Panamera Turbo, Ford Shelby GT500 Super Snake, Allard J2X MkII, Spyker C8 Aileron, and BMW X6 M.

Recalling its 1950s predecessor, the new SLS AMG is a "neoclassic," according to Mr. Dean. "A superb melding of yesterday's styling with the technological sophistication of the 21st century, this new European idol steers precisely; has a peerless, powerful, and well-proven AMG power train with stronger pull than an Amtrak; and drives lighter than all its length, width, and tonnage might suggest."

Considered "the most eagerly anticipated" member of the class of 2010, the SLS AMG "is a most deserving Car of the Year and does not disappoint in either the performance or panache departments," said Mr. Ross. "The SLS is a substantive car in every respect."

Unlike Any Other. You know...

 

[LaArtist]

Cool..
I wonder when we will start to see real tests of the SLS
I still have questions about its sportyness..if its just like the SLR..
Or if its MB´s audi R8..

 

[cawimmer430]

Great to hear. I can't wait for the first real reviews.

 

[Centurion]

Cool..
I wonder when we will start to see real tests of the SLS

Mercedes are doing "a Porsche". Panamera reviews were strictly embargoed right until the first drivers took delivery. The fear is that negative reviews could potentially counter all the expensive advertising that has been paid for.

 

[Deleted member 25]

What do you mean guys by first real tests ? I thought there has already been very encouraging reviews saying the car is much more involoving than the SLR.

 

[adeel2010]

Good to hear! SLS in white looks GORGEOUS

 

[fortuner]

Well done MB yes that white SLS looks a real stunner if i had the cash that could well be my choice off colour,with a carbon finish interior,absoloutly stunning car i cant wait to see one in real...