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Richards: My Plan for Aston-Martin
Aston Martin has a new chairman. David Richards, founder of Prodrive, heads a consortium which earlier this month paid Ford £480 million for control of Aston. Ford retains a stake worth around £40 million. Here, Richards reveals his aspirations for the 84-year-old marque.
How important is Aston Martin to you?
I’ve lusted after Astons since I was a schoolboy, and owned quite a few, so this means a lot. But it’s great business, too. Prodrive already runs Aston’s race cars, so I’ve already had a connection. From now on it’ll be closer still.
We say: Richards knows plenty about the pleasure and pain of Aston ownership, and shows a rare determination to keep quality going forwards.....
Autocar - Richards: my plan for Aston Martin
M
Aston Martin has a new chairman. David Richards, founder of Prodrive, heads a consortium which earlier this month paid Ford £480 million for control of Aston. Ford retains a stake worth around £40 million. Here, Richards reveals his aspirations for the 84-year-old marque.
How important is Aston Martin to you?
I’ve lusted after Astons since I was a schoolboy, and owned quite a few, so this means a lot. But it’s great business, too. Prodrive already runs Aston’s race cars, so I’ve already had a connection. From now on it’ll be closer still.
We say: Richards knows plenty about the pleasure and pain of Aston ownership, and shows a rare determination to keep quality going forwards.....
Autocar - Richards: my plan for Aston Martin
M
