FIAT / Abarth Return of the electric car grant: FIAT reveals £3,000 incentive to get Britain's electric car revolution back on track


Fiat Automobiles S.p.A.; originally FIAT, (Italian: Fabbrica Italiana Automobili di Torino; lit. 'Italian Automobiles Factory of Turin') is an Italian automobile manufacturer, founded in 1899 and formerly part of Fiat Chrysler Automobiles. It is a subsidiary of Stellantis since 2021 through its Italian division. Also owned by Stellantis, Abarth & C. S.p.A. is an Italian racing and road-car maker and performance division founded by Italo-Austrian Carlo Abarth in 1949.
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  • FIAT introduces £3,000 Fiat E-Grant for Fiat 500e and 500e Convertible buyers
  • Italian car brand writes open letter to UK Government and calls on it to help incentivise drivers to go electric
  • One year ago the Plug-in Car Grant came to an end – while 21 EU member states currently offer incentives to stimulate electric car uptake*
  • Data reveals UK’s electric vehicle sales share has plateaued

FIAT has become the first car manufacturer to launch its own electric car grant in the UK since the Government scheme to incentivise car drivers to go electric ended nearly 12 months ago.

At £3,000, the FIAT E-Grant doubles the £1,500 offered at that scheme’s close in June last year and is available on FIAT’s all-electric 500e and 500e Convertible.

The Italian car brand has also written an open letter asking the UK Government to join it in incentivising Britons to make the switch.

Electric vehicle data suggests that the exponential growth of the vehicle segment in the UK is starting to slow**, while some data has revealed that demand for electric cars has fallen 65% year-on-year***.

While the Plug-in Car Grant has been removed, similar schemes continue to operate in 21*

European countries today, with countries such as Germany and Spain offering significant incentives of up to €9,000*.

Damien Dally, Managing Director, FIAT UK, commented: “There’s no doubt the government’s Plug-in Car Grant successfully kickstarted the UK’s electric car revolution – it supported the sale of nearly half a million electric cars.

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