Porsche AG and its partner UP.Labs have jointly founded their first company. Los Angeles-based startup Pull Systems is developing a machine-learning-as-a-service solution for capturing and analyzing vehicle data.
Pull Systems intelligent platform aims to quickly and easily generate important information about the vehicle, such as the condition of the vehicle's battery or power electronics. Vehicle manufacturers, suppliers as well as third-party providers are expected to benefit from better data quality thanks to Pull Systems.
The team was launched in 2022 and consists of experts from the automotive industry and operates in California and Germany. The launch of Pull Systems has now been announced at South by Southwest®. The creation of the company is subject to the approval by the competent antitrust authorities.
Pull Systems is the first startup from Porsche's collaboration with U.S. company UP.Labs, the venture lab of mobility investment firm UP.Partners. “With UP.Labs, we are expanding our digital ecosystem to include an external venture lab. In this way, we are strengthening Porsche's digital expertise and entering into an exchange with international talents and their know-how,” says Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT.
UP.Labs and Porsche together plan to establish six new companies by 2025 – with innovative and customized business models around core topics of mobility that are strategic to Porsche and the industry at large. Pull Systems, who’s first investment round was led by UP.Partners, is the first of these companies and aims to set new standards in data-driven analytics to enhance the product experience.
Porsche Newsroom
