- The Body Coach aka Joe Wicks is taking ‘P.E with Joe’ on the road
- A six-stop road trip in the MINI Countryman from Chichester to Edinburgh
- Tickets are £5 for children and £10 per adult - all proceeds will be donated to BBC Children in Need
- To book tickets visit www.mini.co.uk/en_GB/home/mini-news/joe-wicks-tour
Following the colossal success of ‘P.E with Joe’ during lockdown in 2020 and early 2021, longstanding MINI Ambassador Joe Wicks, aka The Body Coach, is taking on the challenge of keeping families moving during the school summer holidays, setting off on a six-stop, 549-mile road trip in the MINI Countryman.
Joe said: “I’m so excited to be taking P.E with Joe on the road with MINI. Millions of families took part from their living rooms during lockdown and it's going to be amazing to meet some of them in real-life. The workouts are going to be really fun and the locations are all incredible. I can't wait to see you there."
From Monday 9th to Saturday 14th August, Joe and his team will be driving from Chichester to Edinburgh and running a 30-minute live workout at six different venues, encouraging as many families as possible to join in.
After the workout, everyone will have the chance to meet the man himself, before he heads to his next location. Joe will be stopping at the following locations on the MINI road trip;
Monday 9th August | Goodwood Racecourse, Chichester |
Tuesday 10th August | Cheltenham Racecourse |
Wednesday 11th August | Warwick Castle |
Thursday 12th August | Castle Howard, York |
Friday 13th August | Emirates Riverside, Durham |
Saturday 14th August | Dundas Castle, Edinburgh |
Joe and his team will be completing the road trip in a MINI Countryman, the brand’s biggest and most versatile SUV, providing the perfect space to transport all of their equipment and re-energise during the cross-country journey.
P.E with Joe ran throughout 2020 and early 2021 during the COVID-19 lockdowns, providing a daily live workout on YouTube to help kids and families keep moving and feeling positive during the pandemic. In total, Joe’s workouts were watched over 100 million times, enabling him to make a charity donation of over £580,000 to the NHS.
Tickets for P.E with Joe are £5 for children and £10 for adults. All proceeds will go to BBC Children in Need where, since 2019, Joe has had the role of the charity’s School Ambassador.
To book tickets to join a ‘P.E with Joe’ workout at one of the locations, please visit www.mini.co.uk/en_GB/home/mini-news/joe-wicks-tour.
For more information on the MINI Countryman, please visit www.mini.co.uk
Ends
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