Munich/Beijing. At Auto China 2026 in Beijing, MINI is making a bold statement for creativity and individuality with a large exhibition stand and 14 vehicles on display. From the world premiere of the MINI Countryman MINI x VAGABUND to the China premiere of the electric MINI × DEUS “The Skeg”, as well as a selection of special editions and exclusive paint finishes, the brand demonstrates just how many ways MINI can be interpreted and personalised. “Customisation” is positioned not merely as a technical add-on, but as an expression of personality, attitude and community.
Show highlight: MINI x Vagabund. MINI and the Austrian design studio Vagabund present a new creative project: two unique one-off vehicles based on the MINI Countryman make a bold statement for adventure spirit, community culture and festival lifestyle. Two vehicles that reinterpret the versatility and openness of the MINI Countryman in a new way. Distinctively redesigned wheel arches create a visually wider stance and give the vehicles a striking look. By replacing the rear side windows with a bespoke high-performance sound system, the two one-offs reimagine the car as a mobile soundscape. MINI provides the stage – Vagabund delivers its unmistakable signature. One of the two show cars will be presented at the motor show in Beijing. Press Release: MINI x Vagabund
The electric MINI JCW × DEUS “The Skeg” is celebrating its first appearance in China. Featuring a radically weight-reduced, semi-transparent fibreglass body and functional, surf-inspired accessories, the one-off captures a lifestyle defined by freedom, movement and personal expression.
The wider MINI presence centres on a broad portfolio of personalised vehicles, addressing different lifestyles, design approaches and use cases. With market-specific editions for China as well as special models born out of established design partnerships, MINI shows how series-production vehicles can be clearly differentiated through colours, materials and details. Shown at an exhibition in China for the first time, the MINI Paul Smith Edition builds on a long-standing collaboration that combines MINI’s signature design with Paul Smith’s distinctive style. Exclusive exterior colours, refined design elements and unexpected details bring the shared MINI Paul Smith story into the present.
The personalised vehicles are complemented by community-focused, positioning MINI as a platform for cultural exchange and creative co-creation.
Models from the current MINI family also illustrate the full breadth of the brand’s line-up at the stand – from the urban character of compact vehicles to adventure-oriented interpretations in the SUV segment.
The performance DNA of the John Cooper Works sub-brand is also part of the presentation, underscoring that customization at MINI has long included sporting forms of expression.
With its mix of editions, collaborations, one-offs and production models, MINI at Auto China Beijing 2026 makes one message clear: “customiation” is a core element of the brand’s identity. MINI views its vehicles as personal companions – open to individual design, creative ideas and the unique signature of their owners.
BMW Group PressClub Global
