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AMG Aficionado
Mercedes-Benz’s First Half 2007 Sales Continues to Rise
Despite a decline of 28% in the premium luxury car segment, Mercedes-Benz sold more than 1,700 units in the first half of 2007 marking an all-time high for sales of this brand; consequently representing a 14% improvement over the same period last year.
The Mercedes-Benz C-Class continues to attract tremendous response from customers, selling over 550 units in the first half exceeding last year’s records. It continues to retain its attractiveness in the Mercedes-Benz model range, combining comfort and elegant designs.
With the new generation Mercedes-Benz E-Class selling over 650 units, this model gained substantial market shares in its segment and continues to be sought after in the premium luxury class. This model has one of the highest ranges of safety innovations which make the Mercedes-Benz E-Class the safest car in its class.
The Mercedes-Benz flagship model, Mercedes-Benz S-Class, has more than doubled last year’s sales by tallying above 200 units in the first six months of 2007. With its recent introduction of the new Mercedes-Benz S 300 L into the S-Class range, it has set to bolster dominance in the premium luxury segment. Innovations of the Mercedes-Benz S-Class has been ground breaking for the automotive industry, hence this is the reason why it has maintained a unique status in the luxury segment for decades.
Concurrently, the Mercedes-Benz B-Class sold close to 200 units in the year following the delivery of the first B-Class. Customers have opted for this compact sports tourer where a large portion of this sales success can be attributed to the strength of several vehicle concepts and combines them to create its own distinctive profile. Designed as a touring, family and recreational vehicle, the Mercedes-Benz B-Class meets the needs of customers who desire a vehicle offering generous space, exemplary comfort, high practicality, and exciting design.
In the meantime, the Mercedes-Benz A-Class still inspires customers with its innovation such as the sandwich concept – which remains unique to the present day – sold at almost 100 units in this first six months of 2007.
Included in Mercedes-Benz’s most varied range of SUVs in the premium segment and tailor-made to suit its discerning customers is the Mercedes-Benz M-Class and R-Class. Being the best seller of the entire Mercedes-Benz Sports Utility Vehicle, the Mercedes-Benz M-Class is our singular representative in the off-roader segment. The Mercedes-Benz R-Class opens up more possibilities with the widest range of variants and particularly excels with its outstanding long distance comfort, as well as the most spacious and variable interior with up to seven seats. Both classes have shown positive results in its competitive segment.
“In this less than lucrative market scenario, we are pleased to have met or exceeded our target for the first half of this year. Bringing in new variant of products is one of our means to improve our sales and we are confident we will be able to continuously raise the sales performance in the local automotive premium segment,” Peter Honegg, President & CEO of DaimlerChrysler Malaysia Sdn. Bhd.
Kuala Lumpur, 22 August 2007: Advance design, innovative technologies, and outstanding durability makes Mercedes-Benz the most desirable and value retaining automobile. Announced in the latest Malaysian Automotive Association (MAA) results for the first half of 2007, Mercedes-Benz reasserted its leading number one position in the premium luxury car segment.Despite a decline of 28% in the premium luxury car segment, Mercedes-Benz sold more than 1,700 units in the first half of 2007 marking an all-time high for sales of this brand; consequently representing a 14% improvement over the same period last year.
The Mercedes-Benz C-Class continues to attract tremendous response from customers, selling over 550 units in the first half exceeding last year’s records. It continues to retain its attractiveness in the Mercedes-Benz model range, combining comfort and elegant designs.
With the new generation Mercedes-Benz E-Class selling over 650 units, this model gained substantial market shares in its segment and continues to be sought after in the premium luxury class. This model has one of the highest ranges of safety innovations which make the Mercedes-Benz E-Class the safest car in its class.
The Mercedes-Benz flagship model, Mercedes-Benz S-Class, has more than doubled last year’s sales by tallying above 200 units in the first six months of 2007. With its recent introduction of the new Mercedes-Benz S 300 L into the S-Class range, it has set to bolster dominance in the premium luxury segment. Innovations of the Mercedes-Benz S-Class has been ground breaking for the automotive industry, hence this is the reason why it has maintained a unique status in the luxury segment for decades.
Concurrently, the Mercedes-Benz B-Class sold close to 200 units in the year following the delivery of the first B-Class. Customers have opted for this compact sports tourer where a large portion of this sales success can be attributed to the strength of several vehicle concepts and combines them to create its own distinctive profile. Designed as a touring, family and recreational vehicle, the Mercedes-Benz B-Class meets the needs of customers who desire a vehicle offering generous space, exemplary comfort, high practicality, and exciting design.
In the meantime, the Mercedes-Benz A-Class still inspires customers with its innovation such as the sandwich concept – which remains unique to the present day – sold at almost 100 units in this first six months of 2007.
Included in Mercedes-Benz’s most varied range of SUVs in the premium segment and tailor-made to suit its discerning customers is the Mercedes-Benz M-Class and R-Class. Being the best seller of the entire Mercedes-Benz Sports Utility Vehicle, the Mercedes-Benz M-Class is our singular representative in the off-roader segment. The Mercedes-Benz R-Class opens up more possibilities with the widest range of variants and particularly excels with its outstanding long distance comfort, as well as the most spacious and variable interior with up to seven seats. Both classes have shown positive results in its competitive segment.
“In this less than lucrative market scenario, we are pleased to have met or exceeded our target for the first half of this year. Bringing in new variant of products is one of our means to improve our sales and we are confident we will be able to continuously raise the sales performance in the local automotive premium segment,” Peter Honegg, President & CEO of DaimlerChrysler Malaysia Sdn. Bhd.
